SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. The result?

Gen Z

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. It has additional commercial features like the TikTok business center , advanced analytics, etc. The best TikTok marketing strategy is combining organic and paid efforts. TikTok has a massive user base of over 1.69

SEO

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail

Sprout Social

MAY 1, 2025

We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest. It also opens up access to new markets, boosts brand awareness and generates more leads. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences.

Management

The Marketing Operations Leader

APRIL 8, 2025

Hear directly from the founders and marketers who understand your world. Here are the Core Components of Go-To-Market (GTM) Technology. Here are the Core Components of Go-To-Market (GTM) Technology. Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Most marketers never build a sunset policy.

CRM

Zumvu

JUNE 17, 2025

AI analytics tools break it all down, crunching likes, shares, comments, and reach. A marketing team used an AI platform to cut approval time in half, keeping their feed active despite packed schedules. A fitness coach used AI to handle routine DMs, freeing up time to create fresh content while fans still felt heard.

Finance

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail

Backlinko

JUNE 12, 2025

In traditional content marketing , you create individual articles targeting specific keywords. Add to that the fact that its pages cover the global travel market and contain heaps of UGC (like reviews) and you have the ideal candidate for pSEO. The goal is to drive traffic and revenue through these automatically generated pages.

SEO

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. 22, 2021: Google Search Console rolls out new design. Search results Search results are every content marketer’s favorite report in Google Search Console. If you’re an ecommerce marketer, you’ll want to live inside this report.

SEO

SocialPilot

JANUARY 27, 2025

People trust online customer reviews 12 times more than other marketing materials, and some customers take it as a personal recommendation. Incorporate testimonials and ratings into your marketing campaigns. They help solidify your position in the market and create a positive perception.

Customer

Sprout Social

MAY 1, 2025

We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest. It also opens up access to new markets, boosts brand awareness and generates more leads. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences.

Management

Hubspot Marketing

NOVEMBER 11, 2024

Color Scheme Your business’s color scheme influences all of its visual branding elements: logos, marketing materials, website, everything. Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful. Tone is a little more flexible.

Branding

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Analytics data. Ive been trying to write with AI since 2021, and Im convinced the models have a default writing style. Blog posts.

eCommerce

Hootsuite

JANUARY 3, 2025

Some days are the byproducts of marketing campaigns. Thrive Market: Teacher Appreciation Week Thrive Market showed its appreciation to teachers with a giveaway. — Greta Thunberg (@GretaThunberg) March 3, 2021 B Corp: National Beer Day B Corp tapped National Beer Day to highlight its community of certified brewers.

Food

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. In 2016, $1 billion was spent on retail media in the US, eMarketer reports.

Retail

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. In this guide, well explore Braze and Adobes offerings in detail, with a focus on their tools for marketing teams.

Customer Journey

Buffer Marketing

FEBRUARY 4, 2025

As of 2021, the Instagram Story link sticker  officially replaced  the swipe-up feature. The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website. From there, tap on the bar graph button on the left. 

Analytics

Use Insider

JANUARY 3, 2025

Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing

illumin

NOVEMBER 29, 2024

According to a 2018 study from McKinsey , out of the 400 most advanced industry use cases for AI, marketing was shown to have the greatest potential value. AI was already being utilized across the world by marketing departments to improve their strategies, plan their advertisements, and even create content.

Advertisers

SocialPilot

FEBRUARY 12, 2025

Example : In 2021, Facebook shut down over 16,000 groups that were involved in fake review trading. and the Competition and Markets Authority (CMA) in the U.K. Highlight Reviews in Your Marketing (Showcase the Love!) When you can turn customer feedback into marketing gold! Why let great reviews go unnoticed?

User-Generated

SocialPilot

FEBRUARY 4, 2025

A report from 2021 tells us that 99.9% By sticking to these ethical review practices, your business will not just comply with the platform guidelines, but it will build a stronger and more trustworthy reputation in the market. of consumers read reviews when shopping online.

User-Generated

Hootsuite

FEBRUARY 14, 2025

YouTubes recommendation algorithm drives 70% of what people watch on the platform , so its no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

Analytics

Litmus

OCTOBER 23, 2024

” Carin Slater , Manager, Lifecycle Email Marketing at Litmus This approach to email development is fairly simple, in practice. ” Carin Slater , Manager, Lifecycle Email Marketing at Litmus The real struggle here, of course, is making sure that your images look good in both Light and Dark Mode. do support them.

Place

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. A 2021 J.D. Use tools for social media management and analytics.

Marketing Strategy

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. Here’s what consumers and marketers are already doing to cope with the economic uncertainty. Data via Wunderkind’s 2025 May Marketers/Consumer Tariffs Impact report.

Branding

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns.

Transform

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Analytics

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your TikTok analytics are the best source of information about your unique best times to post on the platform. You can access TikTok Analytics in the mobile app or on the web. Get the full report now!

Analytics

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

Shoppers

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. There are three main types of analytics you can track: Stream health: This will notify you of any potential issues with your livestream so you can quickly rectify them to avoid a dip in viewer count.

Logistics

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics