Remove 2021 Remove B2C Remove Customer Journey
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How to decide if you’re ready for a customer journey orchestration solution

Martech

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Customer-centricity will propel brands forward.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Using the data below, they dug deep and incorporated it into their communications, successfully giving audiences the right message at the appropriate parts of the customer journey. Find out more here.

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. — Asana (@asana) February 2, 2021.

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5 ways to create better buyer personas with social media data

Sprout Social

It DOES mean talking to your best customers, understanding their goals, and creating content on how your product helps build a bridge from A to B. — Michaela Mendes (@mmendeswrites) November 9, 2021. With defined buyer personas, marketing teams have a foundational knowledge of who their customers are and what they want.

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15 Key Marketing Automation Statistics

Backlinko

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76