The CMO Survey

APRIL 24, 2024

Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4% with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in August of 2021.

New Technology 289

New Technology CMO B2C Marketing 289

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Best B2C Email : Alterra Mountain Company. Best Agency Email : DAU Relationship Marketing.

B2C 108

B2C Food Email Marketing Health 108

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. content series.

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Pharmaceutical 135

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 135

Hubspot Marketing

JULY 28, 2022

Source: 25 Direct Mail Trends for 2021. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation. Luxe Eco-Friendly Products and Packaging. Virtual Pop-Up Shops.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Hubspot Marketing

FEBRUARY 15, 2024

Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding 139

Branding Fashion Gen Z B2C 139

Martech

JULY 19, 2022

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. From project management to marketer-centric work management. Because marketers execute a wide range of projects that need to cover an increasing number of marketing channels, vendors are creating market-centric systems.

Management 122

Management CRM Marketing Automation Platform Marketing 122