Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 107

Branding Fashion Gen Z Entertainment 107

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

OCTOBER 3, 2022

Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. As a result, creating an impactful ad for social media can require partnering with influencers that have an engaged audience that trusts their recommendations.

Gen Z 127

Gen Z Influencer Marketing Education Marketing 127

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Gen Z 114

Gen Z Branding Law Transform 114

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2021.

Gen Z 117

Gen Z Millennials Retail Price 117

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 112

Gen Z Influencer Marketing Social Media Marketing Finance 112

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. One-off posts are now recognised merely as advertising rather than influencer marketing.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. As of December 2021, the platform boasts over 7.5 The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. User-generated content.

Gen Z 108

Gen Z User-Generated Shoppers Real Estate 108

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 104

Communications PR Gen Z Analytics 104

Hubspot Marketing

SEPTEMBER 28, 2022

But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? How Brands Should Use the Creator Economy. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.

Gen Z 86

Gen Z Influencer Marketing Entertainment Marketing 86

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Digital Marketer

MAY 4, 2023

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Sprout Social

JULY 13, 2022

The COVID-19 pandemic pushed people to embrace social as a means of connecting with loved ones and brands alike. We’ve experienced a huge spike in interactions across all social networks,” says Scott Jones, CEO of 123 Internet Group , a UK-based digital marketing agency. “We but that doesn’t mean brands can leave the basics behind.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Here are five TikTok trends to look out for this year: More brands will partner with TikTok influencers.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. Advertising: Brands leveraging the ’80s aesthetic in their ads. B2B Influencers. Audio SEO.

Direct Mail 108

Direct Mail Gen Z Fashion Manufacturing 108

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. million Content: It’s not a Filipino TikTok influencer list without Vice Ganda—arguably the most iconic comedian and entertainer of her generation. Contact us to learn more!

Gen Z 98

Gen Z Food Transform User-Generated 98

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Instagram Reels usage statistics.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. Now, brands are tapping into the creator economy to work with content creators for their campaigns and programming on a day-to-day basis. Erika Ellis Brand Strategist.

Gen Z 134

Gen Z Entertainment Millennials Advertising 134

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% of all users in the Philippines follow celebrities and influencers – Meltwater 97.2% billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype. People don’t talk about ‘safe’ brands, they talk about ‘bold’ brands.”.

Gen Z 119

Gen Z Fashion Influencer Marketing Millennials 119

Power Digital Marketing

JANUARY 19, 2023

But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Let’s unpack the TikTok vs. Instagram debate so that brands can use their resources wisely. It’s actually quite the opposite—Gen Z is driving social commerce.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

OCTOBER 22, 2019

With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. users in 2021. 62% of people say they have become more interested in a brand or product after seeing it in Stories. Getting your content featured on Explore is a key way to expose your brand to new followers.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113