Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The most common creator launchpad in 2021 was Instagram. 52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Those standards are slowly changing as more companies are implementing higher accessibility standards as part of their wider DEI efforts.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2021.

Gen Z 117

Gen Z Millennials Retail Price 117

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations.

Branding 109

Branding Fashion Gen Z Entertainment 109

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influencer marketing. Instagram is booming for brands right now. Instagram ads.

Gen Z 110

Gen Z User-Generated Shoppers Real Estate 110

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MAY 10, 2022

Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022. Active pinners are also 1.3 Grammarg – BLVKSHP. Neutrogena.

Gen Z 116

Gen Z Branding Law Transform 116

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 106

Communications PR Gen Z Analytics 106

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Spiralytics

APRIL 12, 2023

However, if you want your company to thrive in today’s competitive marketplace, you must learn how to market your brand. Here are some of the most effective viral marketing techniques: 1. Influencer Marketing Influencers are people who provide recommendations on products and services for their subscribers and followers.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. TikTok and YouTube aren’t just vehicles for influencer marketing and showcasing videos of a company’s culture, products and services. 22% of TikTok’s base is under the age of 18.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. In 2021, 14.5% Social data has become an indispensable part of the European marketer’s toolkit. Gen Z is turning to TikTok for entertainment.

Gen Z 97

Gen Z Entertainment Social Media Marketing Shipping 97

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Wrap Up This blog went over Influencer Marketing Hub’s 12 TikTok trends that can guide you in 2023.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

OCTOBER 25, 2021

When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology. The business of marketing is becoming increasingly complex. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized.

Direct Mail 106

Direct Mail Gen Z Fashion Manufacturing 106

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. The platform enjoys widespread popularity in the Philippines and boasts an impressive audience with 39.84 million Filipino users —ranking eighth worldwide.

Gen Z 98

Gen Z Food Transform User-Generated 98

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% of all users in the Philippines follow celebrities and influencers – Meltwater 97.2% billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. — The Voice of Marketing (@LeboLion_SA) September 15, 2021. brycent_) September 14, 2021. Content creators are mini agencies. The game is getting more and more competitive.

Gen Z 134

Gen Z Entertainment Millennials Advertising 134

Sprout Social

JULY 27, 2021

First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Publicly available data has also shown that this particular audience cares proportionally more about physical appearance, celebrity and social media than the general British public. — Missguided (@Missguided) July 8, 2021.

Gen Z 120

Gen Z Fashion Influencer Marketing Millennials 120

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

OCTOBER 22, 2019

users in 2021. If you’re planning to incorporate Influencer marketing into your strategy, Instagram is the best place to start. Why do brands work with influencers? Get the details in our post on how to make the most of influencer marketing. marketers spend 31% of their Instagram ad budget on Stories.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05

Gen Z 113

Gen Z User-Generated Millennials Advertising 113