Hootsuite

JUNE 16, 2021

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. Stories can be posted more frequently.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Now that sounds like a virtual event worth attending!".

Market Trends 145

Market Trends Transform CMO Marketing 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. About 8 in 10 expect to be selling their products or services via social within the next three years.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. Ask yourself: are you empowering your customers to make the most of your product or service from the word “go? — Zendesk (@Zendesk) April 26, 2021. You’re invited. ??.

Customer 122

Customer Shipping CRM Education 122

Hootsuite

OCTOBER 21, 2021

If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. Create a branded hashtag.

Food 145

Food User-Generated Fashion Promotion 145

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Hubspot Marketing

SEPTEMBER 23, 2022

Back in 2021, Pinterest introduced a new feature called Idea Pins. Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Fenty Beauty. Image source.

Branding 106

Branding Fashion Food User-Generated 106

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? How can you efficiently create your marketing budget for 2021? If the buyer persona you want to reach has little or no knowledge about your brand, it will probably require more investment for conversion. How to plan your budget allocation? The channels you will use. Keep reading!

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 114

Customer Gen Z User-Generated Health 114

Search Engine Land

MAY 7, 2024

Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 88

eCommerce PR Real Estate SEO 88

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Imagine how brands could have responded to the 2008 recession with the same tools available today. You might be confident in your current strategy, but you’re also facing much stiffer competition in terms of content, events, social media, and general attention.

Thought Leadership 139

Thought Leadership Transform Marketing Marketers 139

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 124

Branding Gen Z User-Generated Shoppers 124

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 132

Product User-Generated eCommerce Analytics 132

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Ariyh

FEBRUARY 6, 2023

This is a 3min practical summary of a scientific study 🎓 Join 15,839 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Content at Scale Generate an SEO-optimized piece of content in minutes, with no AI content detection. likes, comments).

Product 52

Product Transform User-Generated B2C 52

Hubspot Marketing

OCTOBER 11, 2022

In this post, we’ll dive into how this new feature works, the benefits for brands, and the steps to use it. In the Fall of 2021, Instagram announced the “Collabs” feature, which allows an feed post to live on two users’ profiles. October 19, 2021. Once User 2 accepts, the post will live on both users’ profiles.

Branding 96

Branding User-Generated Analytics Product 96

Hubspot Marketing

JANUARY 22, 2021

Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs. The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate.

eBook 136

eBook User-Generated Customer Place 136

Hubspot Marketing

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. Well, it all depends on the user personas you're targeting.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. But post-pandemic, is experiential strategy the same?

Branding 93

Branding Transform Fashion Shoppers 93

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts. Audience Growth.

Finance 127

Finance Gen Z User-Generated Analytics 127

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Absolutely scale them for every individual, so you can guarantee that the brand voice is consistent.

Customer Journey 92

Customer Journey Marketing Automation Platform CRM User-Generated 92

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Branding 107

Branding Gen Z Fashion User-Generated 107

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 114

Branding Real Estate User-Generated Communications 114

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. Members also receive a 30% discount on new, qualifying products. 2021 Small Business Trends. [00:00:00] mechanism, you know, in 2021.

SEO 94

SEO Fashion Transform eCommerce 94

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 114

Gen Z Branding Law Transform 114

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

Branding 105

Branding Retail User-Generated Fashion 105

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. smartsheet. Our CMO approved.

Branding 133

Branding B2C Real Estate User-Generated 133

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.

Video Marketing 106

Video Marketing Branding User-Generated Marketing 106

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Today I’m going to discuss 5 of the biggest trends that will affect marketing coaches in 2021. Trends for 2021 for Small Business Marketing Consultants. You can also read my 2021 Small Business Trends post here.

Marketing 93

Marketing Marketers Fashion SEO 93

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 142

Branding eCommerce Retail PR 142

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 138

Influencer Marketing Gen Z Millennials Price 138

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. Virtual Experiences. Patrón Spirits.

Branding 91

Branding Fashion Shipping User-Generated 91

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52