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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

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Meet the 2021 Email Excellence Award Winners

Litmus

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Submission from: Nicholas Harvey, Senior CRM Marketing Manager at Vitality.

B2C 108
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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 115
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How work management tools are connecting marketing teams and processes

Martech

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. From project management to marketer-centric work management. Because marketers execute a wide range of projects that need to cover an increasing number of marketing channels, vendors are creating market-centric systems.

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Genie is a step beyond the Salesforce CDP

Martech

In early 2021, the name was withdrawn in favor of the simple Salesforce CDP. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud. It launched a CDP , to be known as 360 Audiences in 2020.

CRM 103
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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Scaling up Your CRM. LitmusLive2022 #emailgeeks [link]. What does that have to with email?

CRM 105