Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. I've also used WordPress professionally as a content manager and freelance writer. What is Medium?

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. Here’s another example from Sweetwater, which manages to ask for a review while also coming across as a personalized message. — Evernote (@evernote) April 22, 2021.

Customer 123

Customer Shipping CRM Education 123

Litmus

OCTOBER 11, 2021

When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future appeared first on Litmus.

Affiliate Marketing 103

Affiliate Marketing Thought Leadership PR CRM 103

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 142

Entertainment eCommerce Digital Marketing Branding 142

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? How can you efficiently create your marketing budget for 2021? Start planning your 2021 strategy! How to plan your budget allocation? Access it now!

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Hootsuite

AUGUST 5, 2021

In other cases, like when a service is being promoted, the caption is more crucial. A takeover agreement may involve asks for the influencer to promote it a certain number of times from their account–in posts and/or Stories. A standard sponsored Instagram post typically includes a photo and caption. View this post on Instagram.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Instagram offers more opportunities for creative social commerce promotion due to the visual nature of the platform. Online shopping is going social.

Shoppers 130

Shoppers eCommerce Transform User-Generated 130

Duct Tape Marketing

APRIL 22, 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. More About The Certified Marketing Manager Program Powered by Duct Tape Marketing.

PR 94

PR Management Promotion Marketing 94

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. 100 top trending TikTok hashtags in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Learn about promotions or discounts. Using social data to prepare your pitch.

Social Media Marketing 122

Social Media Marketing Key Performance Indicator Marketing Marketers 122

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Project management. Project management. Content creation skills.

Transform 98

Transform Marketing Marketers Advertising 98

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? But are marketing managers and recruiters watching TikTok videos and accepting them instead of resumes?

Gen Z 97

Gen Z Management Marketing Marketers 97

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. Instagram offers more opportunity for creative social commerce promotion due to the visual nature of the platform. Managing your end-to-end customer journey on social media creates a positive feedback loop that impacts your bottom line. Schedule your content.

eCommerce 137

eCommerce Retail Transform Shipping 137

Sprout Social

NOVEMBER 17, 2021

Now that you know how to start a livestream on YouTube, let’s talk about the various features you can use to enhance, promote, analyze and monetize your livestream effectively. Tap Stream on your left to start livestreaming or click Manage to schedule for later. As a way to promote your YouTube Live event , consider showing a trailer.

Logistics 129

Logistics Analytics Promotion Health 129

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Email marketing trends to watch in 2021. Here are the top trends in email marketing for 2021. Manage social media and website channels.

Email Marketing 136

Email Marketing Price eCommerce User-Generated 136

Litmus

APRIL 30, 2021

Jess Materna, Senior Product Marketing Manager. I love the relatable hero image and copy leading to the thought leadership article they’re promoting. Preview text: Everything we announced at Config 2021, including new spaces for creators to imagine and iterate, brainstorm, and build — together. Sender: Drizly.

Thought Leadership 93

Thought Leadership Product Promotion Email Marketing 93

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. At the heart of Amedia Kreativ’s campaign for the new Ford Mustang Mach-E is rich media interactivity and local imagery of the car dealership, Solberg Bil, which is promoting the product.

Communications 98

Communications Advertising Advertisers Management 98

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. In fact, we’ve managed to round up 38 (thirty eight!) Easily manage all your social media in one place and save time with Hootsuite.

Law 145

Law Food Retail Management 145

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. 140 million US users.

Customer 115

Customer Gen Z User-Generated Health 115

Backlinko

APRIL 30, 2024

trillion in revenue in 2021 ( Pew Research Center ) Small firms in the US exported goods worth $546.1 of known export value in 2021 SBA ) From 1995 to 2021, small businesses have been responsible for generating 17.3 of newly established businesses managed to survive for a minimum of two years. ( By year 2, 32.8%

Finance 74

Finance Retail Health Entertainment 74

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Sprout Social

FEBRUARY 8, 2021

The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. When you’re promoting posts and running ads, your marketing director or finance team will want to see that their investment is bringing in desired results. of Total Posts.

Finance 128

Finance Gen Z User-Generated Analytics 128

Hubspot Marketing

FEBRUARY 23, 2021

You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on," says Toner. AJ Beltis , a content and acquisition manager at HubSpot, mentions the high drop-off rates often seen in blog posts.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success. 70% of agencies state social is integral to their packages.

Price 101

Price PR Education Analytics 101

Jeff Bullas

MARCH 12, 2023

Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. AutoTokker Autotokker is also a bot that is fully managed by the provider; however, their strategy is slightly different. But that won’t last forever.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Take, for example, Murad and Nataly Osmann.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re wanting to grow a successful Facebook fan page then you want to choose Useviral to begin your promotion. Overly promotional posts and product-focused sales pitches don’t cut it. Minimize automation.

Price 307

Price Promotion Social Media Marketing Branding 307

Sprout Social

AUGUST 10, 2021

Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . — Sprout Social (@SproutSocial) April 13, 2021. Alysha: Let’s talk about promotion. OK my turn to ask a question….

Logistics 121

Logistics Promotion Communications Management 121

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners.

PR 129

PR Influencer Marketing Marketing Marketers 129

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Buffer Marketing

JUNE 29, 2022

So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.     In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long digital nomad journey while each running our respective businesses (he owns Good Mask Company ).

Finance 87

Finance Management Logistics Energy 87

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — jcbphd (@jcbphd) December 15, 2021. — Pottery Barn (@potterybarn) December 17, 2021. — Tara Lynn (@Gigglegirls3) December 22, 2021. I then opened a ticket. Can you help?

Customer 107

Customer Branding Fashion Promotion 107

Martech

MARCH 8, 2023

in 2021, which is 1.7 29% of men were promoted in the last six months, compared to 24% of women However, martech practitioners tend to see it as looking more like tech than marketing. Additionally, a study by BuiltIn found: 39% of women view gender bias as a primary reason for not being offered a promotion. Women held 47.8%

Promotion 79

Promotion Management Product Marketing Branding 79