Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. A holiday party in a cup.

Millennials

Sprout Social

SEPTEMBER 13, 2021

(@_mymarina_) February 1, 2021. According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. SMB marketers identified budget, market research and audience research as the top three resources they need to achieve their goals.

Shipping

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. has only been trained on data that existed prior to September 2021. for marketing case studies featuring AI technology would only produce results prior to September 2021.

User-Generated

Hootsuite

JUNE 9, 2022

— McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. You ordered a side of Sweet Onion Teriyaki Sauce but left it at the checkout counter. — Eventbrite (@eventbrite) October 22, 2021. — JetBlue (@JetBlue) December 24, 2021. Do market research.

Branding

Sprout Social

FEBRUARY 28, 2022

The market research benefits of listening extend well-beyond demographic information. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. — Calm (@calm) June 2, 2021. — Martina Navratilova (@Martina) May 31, 2021.

Branding

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing

Martech

JULY 26, 2022

Get the daily newsletter digital marketers rely on. Brands that activated during multiple holiday periods in 2021 saw a four-times higher conversion rate than those brands that only activated during Christmas, according to the Pinterest study. Marketers also should target specific mini-occasions within holidays.

Shoppers

Hubspot Marketing

MARCH 29, 2022

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. Because so many marketers want to expand their audience base, conducting market research is the most fitting strategy.

Copywriting

Sprout Social

FEBRUARY 22, 2021

— Asana (@asana) February 2, 2021. As we put a cap on a crazy year, we look forward to 2021. Learn how market research can empower your social team to better understand your target buyer and develop content that will resonate at every stage of the customer journey. Asana Rules!? link] pic.twitter.com/bZEuC6CEbH.

Whitepaper

Marketing Insider Group

AUGUST 2, 2021

Along with conducting market research, you can also look for cutting-edge marketing tactics that can enhance rather than replace your current branding efforts. For example, SEO marketing in 2021 is being influenced by video content, FAQ pages, and voice search.

Branding

Moz

MARCH 28, 2021

If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Why is empathy important in marketing? We’ve outlined how empathy works in marketing, but there are numerous reasons why it’s important, especially in 2021 and beyond.

Marketing Strategy

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics

Hubspot Marketing

AUGUST 12, 2022

In 2021 alone, retail e-commerce sales were worth about 4.9 E-commerce marketing can be considered a combination of marketing and sales. As a digital marketer specializing in e-commerce, you will conduct marketing research, analyze traffic, and set up email marketing campaigns. trillion U.S.

Digital Marketing

SmartBrief - Marketing

MAY 12, 2024

According to MRI-Simmons 2021, 82% of Asian Americans read online reviews when considering a purchase, 60% recommend food products and 35% are eager to share their technology opinions. Marketers who aren’t sure of how to begin Asian marketing, should, plain and simply, just start.

Branding

Neil Patel

DECEMBER 14, 2021

As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. Contentful.

Customer

Hubspot Marketing

DECEMBER 26, 2022

Centering content on your users and what they enjoy with data from market research. 86% of respondents in a 2021 Cisco survey say that they care about data privacy and 79% consider privacy a factor when making a purchase. This post was originally published in October 2021 and has been updated for comprehensiveness.

Transform

Sprout Social

JANUARY 5, 2021

Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. You can almost think of trendspotting as a proactive form of market research.

Market Trends

Martech

NOVEMBER 15, 2023

consumers by The Influencer Marketing Factory found that: Shoppers ages 18-34 purchase via social commerce for limited-time offers , whereas users 35+ are incentivised by free shipping. A survey of U.S.

Shoppers

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. But Reddit isn’t the best place for every company.

Branding

Hubspot Marketing

SEPTEMBER 14, 2022

For a new small business budget, you’ll rely on your market research to estimate early revenue for your company. Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness. Subtract fixed costs for the time period.

Finance

Scoop.it!

JUNE 23, 2022

It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research. As discussed, research your target audiences in each country. Market research also includes researching your potential competitors.

Whitepaper

Marketing Insider Group

DECEMBER 15, 2021

It’s time to develop your content marketing strategy and stick to it! Prioritize your customers and do the research necessary to set yourself up for success. 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Content marketing is trending up !

Content Marketing

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder.

Gen Z

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2026.

Digital Marketing

Hubspot Marketing

SEPTEMBER 7, 2022

We recently ran a pulse survey to understand the biggest challenges businesses are facing, and the number one pain point was disconnected systems (HubSpot Market Research, 2022). In 2020, 65% of Google searches ended without a click , and the average blog shrunk by -1.64% in 2021. It makes sense when you think about it.

Customer

Martech

FEBRUARY 15, 2022

In the 2021 CMSWire State of Digital Customer Experience report, 80% of the 1,300+ digital customer experience execs surveyed responded that their digital experience was “very” to “extremely important” to their organizations. from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43

Outbound Marketing

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

Entertainment

Hootsuite

APRIL 11, 2022

Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Kusmi launched their retail bot in August 2021, where it handled over 8,500 customer chats in 3 months with 94% of those being fully automated. Customer feedback and market research should be the foundation of your marketing strategy.

Retail

Sprout Social

JULY 15, 2021

According to the 2021 Sprout Social Index™ , consumers say that strong customer service and audience engagement are the two most important factors that make a brand best in class on social. By the same token, team members beyond marketing can widen your perspective to refine your messaging and content decisions.

Transform

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Marketers panicked at the thought of losing open rates. Our campaigns are like an ongoing source of market research.

Email Marketing

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform

Sprout Social

MARCH 15, 2022

— Kaleigh Boone (@kaleighb09) January 25, 2021. Review common feedback from net promoter score (NPS) surveys, customer advisory boards and other market research endeavors. For example, your social listening insights could help you identify and act on long-standing requests from your customers.

Management

Search Engine Land

JANUARY 6, 2023

Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

COS

Hubspot Marketing

MARCH 14, 2023

The global conversational AI market size is projected to reach $32 billion by 2023. Allied Market Research ) Digital voice ecommerce is expected to triple to an $80 billion industry by 2023. Juniper Research ) The number of digital voice assistants will reach 8.4 billion units by 2023. billion units by 2023.

User-Generated

Hubspot Marketing

OCTOBER 27, 2022

Do you want to target a new group of people or expand your current target market? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience. The number of podcast listeners is growing — in 2021, there was a 10% year-over-year increase in U.S. Run a content audit.

eBook

Neil Patel

NOVEMBER 16, 2020

In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. As of Q2 in the 2021 fiscal year, Walmart online sales jumped by a record 97% , meaning there’s a whole lot of profit potential on this platform if you use it properly. Check out competitor stores.

Product