Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 billion in revenue in 2021.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: ASO. lukettrotman.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Millennials are at the center of Denny’s strategy, according to Dillon. Innovating customer experience.

Gen Z 97

Gen Z Customer Millennials Law 97

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

APRIL 4, 2024

Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Buffer Marketing

OCTOBER 18, 2023

  A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer. Notes Millennials — remember how you could include a song on your MySpace page? Tap ‘Done’ on the top right.

User-Generated 133

User-Generated Millennials Food Analytics 133

Power Digital Marketing

JANUARY 19, 2023

Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. For example, like Instagram, TikTok doesn’t permit affiliate links in videos or captions; give #linkinbio a try to ensure users proceed to the next step in the process.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. By 2024, influencer marketing spending will likely generate $7.14 However, with 5.16 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.

Shoppers 110

Shoppers Retail Finance User-Generated 110

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. — B&Q Help (@bandq_help) April 12, 2021. What type of content do you share?

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104

Bannerflow

FEBRUARY 3, 2023

Getting video engagement right is important because 86% of marketers say video has helped them generate leads. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 106

Gen Z Market Research Millennials Content Marketing 106

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Buffer Marketing

OCTOBER 18, 2023

  A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer. Notes Millennials — remember how you could include a song on your MySpace page? Tap ‘Done’ on the top right.

User-Generated 52

User-Generated Millennials Food Analytics 52

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 128

Gen Z Millennials eCommerce Thought Leadership 128

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. — Twitter (@Twitter) August 3, 2021. population.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 111

Branding Fashion Gen Z User-Generated 111

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users.

Gen Z 138

Gen Z Thought Leadership User-Generated Millennials 138

Econsultancy

FEBRUARY 23, 2022

billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6 The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. billion by 2027, up from 173.7 millon to 316.07 Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Many Chat

APRIL 20, 2022

Their combined efforts generated double the leads on Instagram and a 50% conversion rate on incoming messages while minimizing acquisition costs by 30% between November 2021 and December 2021. It saw a 500% increase in meetings booked and a 150% decrease in lead cost between October 2020 and March 2021 using ManyChat.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 This will help customers discover your products when searching and ease the user experience. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Sephora used it for their 2021 Black Friday sale. billion dollars on Black Friday.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 108

Gen Z Affiliate Marketing User-Generated Promotion 108

Econsultancy

MARCH 4, 2022

trillion in 2021 – a growth rate of 55%. Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. They identify what your audience is watching and strategically place your ad in their own feeds so they can find you without even noticing. With these ads, you can place your content in front of those already searching for similar videos.

Advertising 132

Advertising Advertisers Millennials User-Generated 132

Econsultancy

DECEMBER 13, 2021

2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. 45% of global internet users aged 25-34 listen to podcasts.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketers 106

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Data privacy regulations give more control over their data to the users. But they do face challenges.

B2C 63

B2C Gen Z Millennials Email Marketing 63

Econsultancy

NOVEMBER 22, 2021

Alibaba records 8% rise in GMV for Singles Day 2021 despite subdued festivities. As a result, Singles Day 2021 was more restrained affair, with a focus on sustainability and social responsibility. Korea reports record online shopping transactions in Q3 2021. Stats roundup: Online grocery post-Covid-19. billion yuan (US $84.54

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Marketing Insider Group

NOVEMBER 25, 2019

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. This on-SERP information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. Source: [link].

Market Trends 145

Market Trends Transform Marketing Marketers 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102