Hubspot Marketing

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes. Short-Form Video Example: Sierra Nicole. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Select your video types.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 117

Retail Gen Z Video Marketing Marketing Plan 117

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 114

Video Marketing Branding User-Generated Marketers 114

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021.

Branding 112

Branding User-Generated Place Product 112

Industrial Marketer

AUGUST 3, 2021

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. In addition, WyzOwl’s State of Marketing Study for 2021 reported the pandemic has significantly impacted the.

Video Marketing 98

Video Marketing Branding Marketers Marketing 98

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social.

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Logistics Analytics Promotion Health 144

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. Video content can be repurposed on all owned, paid, and third-party distribution channels including the Metaverse. To prove he was serious, he then renamed his company Meta. .

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. If you want help with a video marketing strategy let our agency know.

User-Generated 141

User-Generated Video Marketing Place Product 141

Vertical Response

AUGUST 19, 2024

The Power of Video Marketing A great video can develop strong connections with potential customers, increase website traffic, boost engagement, and improve conversions. In 2021, 92% of internet users engaged with video content, underscoring its importance.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to increase brand awareness.

Branding 145

Branding Entertainment Education Video Marketing 145

Neil Patel

SEPTEMBER 17, 2021

Video blogging is becoming more and more important for content marketing. And there’s no time like right now to get started in video marketing. Organize your thoughts, sit down, and create a concept for a video series. How to Vlog Successfully Conclusion.

Real Estate 134

Real Estate Entertainment Promotion Content Marketing 134

Hubspot Marketing

SEPTEMBER 19, 2022

36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before. YouTube is also a top favorite amongst video marketers. In fact, more than a quarter of video marketers plan to invest in YouTube than any other platform in 2022, according to HubSpot's Video Marketing Report.

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.

Copywriting 71

Copywriting eCommerce Marketers Marketing 71

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data. — McDonald’s (@McDonalds) February 7, 2021.

Transform 145

Transform Food User-Generated Branding 145

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. DigitalMarketer Course – Profitable Marketing for People Who Aren’t Marketers (…yet). The post DigitalMarketer Marketer of the Year 2021/2022 appeared first on DigitalMarketer.

Copywriting 69

Copywriting eCommerce Marketers Marketing 69

Martech

APRIL 17, 2025

year-over-year increase from 2023 and the most substantial gains since 2021. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% ” Email: Business email address Sign me up!

Retail 76

Retail Advertising Advertisers Marketers 76

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Why try YouTube Shorts? billion daily views globally.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Email Marketing Will email marketing still be relevant in 2023? A whopping four billion people used email every day in 2021. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

NOVEMBER 5, 2021

Video has taken over social media and found its way into the search rankings and has produced incredible returns for marketers who have integrated it into their marketing strategies. 86% of video marketers say video has increased traffic to their website. 84% say video has helped them generate leads.

Law 130

Law Video Marketing SEO Advertising 130

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? April 27, 2021. Test different video formats, too.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. This also allows video marketers to play with different content types on the same platform.

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Marketing Insider Group

OCTOBER 8, 2020

Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. Here are 8 valuable tips and tricks your business can learn from TikTok.

B2C 144

B2C Marketers Marketing Video Marketing 144

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line.

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Shoppers Energy eBook Entertainment 145

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

Martech

JANUARY 3, 2024

He added: “Ad fatigue remains a persistent issue for marketers on social. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Gartner Consumer Data found adoption at 8% of social users in 2023, 7% in 2022 — both years down from 14% adoption in 2021.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers 107

Marketers Marketing Digital Marketing Customer 107

Sprout Social

FEBRUARY 21, 2022

Turn longer videos into short-form. 2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Repurpose longer videos—like former IGTV or Live content—as shorter clips. Create ads on your social media channels.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Moz

MARCH 28, 2021

If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Why is empathy important in marketing? We’ve outlined how empathy works in marketing, but there are numerous reasons why it’s important, especially in 2021 and beyond.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Duct Tape Marketing

NOVEMBER 13, 2021

Backlinko – a complete guide to video marketing in 2021. Canva – create videos on the go using Canva’s free video editor, no software installation required. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.

Video Marketing 95

Video Marketing Marketers Marketing 95

Sprout Social

DECEMBER 6, 2021

Remember: your video marketing strategy doesn’t start and end on YouTube. — Dicebreaker (@joindicebreaker) October 16, 2021. Don’t be shy about inviting social followers to check out your videos. Nurture your YouTube community beyond the platform. Not by a long shot! link] pic.twitter.com/dlLCUJ3pUU.

Management 145

Management Real Estate Food User-Generated 145

Search Engine Land

OCTOBER 27, 2023

So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” million accounts uploaded 696 million videos to YouTube from Oct. 16, 2021, to Oct. These videos got a total of 23.2 These videos got a total of 11.8

Transform 116

Transform Digital Marketing User-Generated Education 116

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120