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More consumers using genAI tools to research purchases: Adobe

Martech

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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The Litmus Team’s Top Email Tips for 2025

Litmus

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images. Not sure where to start?

B2C
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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. Here are a few options to consider integrating into your next campaign.

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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. Total watch time for business content increased by 44% compared to 2022, according to the 2024 State of Video Report. Table of Contents What is B2B video marketing?

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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand.

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2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

Chief Martec

While new AI natives continue to blossom, the previous generation is consolidating more. Massive credit goes to Frans Riemersma, who has been co-producing the landscape with me since 2022 with a small army of researchers and volunteers. These were two domains that immediately benefited for the conversational magic of generative AI.

B2C