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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 128
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How brands are handling the lack of transparency in major ad platforms

Martech

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Branding 126
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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 127
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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? How many social media platforms  can you manage at once ? Is your target audience using that social media site? Jump to a social media platform: 1.

Branding 125
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Marketing Budget and Job Growth Rebound

The CMO Survey

The survey found that overall marketing spending is bouncing back toward the four-year-high levels notched in Fall 2022, after weaker growth rates for the past years. This edition, which was conducted September 4-25, sampled 260 marketing leaders at for-profit U.S. companies, 97% of whom hold positions at VP-level or higher.

CMO 173
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management.