Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. dollars in 2022. million people. HubSpot , 2023) With 63.5

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. 20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Search relevant hashtags to find posts that feature your brand but aren’t tagged. Start a countdown.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 139

Influencer Marketing Gen Z Millennials Price 139

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. X users trend toward white male Millennials without a college degree. X vs. Threads: What’s the difference?

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. Skims initially launched in 2019, offering shapewear and intimates. With over 5.2

Gen Z 89

Gen Z Millennials Law User-Generated 89

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

JUNE 21, 2022

Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Another marketing tactic non-profit organizations use is user-generated content.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. But data suggests marketers invested more in video content creation in 2022. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? In 2022, we surveyed 1,034 consumers to learn about their shopping habits.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 129

Gen Z Market Trends Millennials Marketing 129

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Twitter Alternatives for Building Community.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 124

Customer Millennials Advertising Advertisers 124

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. Multi-channel strategy extends brand reach and exposure for athletes. Image: Denny’s.

Gen Z 102

Gen Z Customer Millennials Law 102

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Millennials make up 20.4% And to promote it, they are passing the baton to employee advocacy.

User-Generated 77

User-Generated Millennials Promotion Industry Insights 77

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). This year, the number has grown to 42%.

Gen Z 69

Gen Z Marketing Strategy Millennials Marketing 69

Hootsuite

JANUARY 23, 2023

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. It can also reinforce your brand to existing customers and bring new ones aboard by offering a succinct version of your brand story. (So To keep it simple: Yes, your social media profiles matter.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. billion in 2022. billion in 2022).

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Businesses Grow

MARCH 27, 2023

This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Promote your music on other websites.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique?

Retail 52

Retail Gen Z Marketing Marketers 52

Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is one of the most effective and efficient ways to connect with your customers and promote your brand. Second, smartphone users – which currently make up a majority of online web users – prefer to receive brand communications via email. . Yes, seriously. Compare that to 1.9 Email Marketing is Cost-effective.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Hubspot Marketing

SEPTEMBER 28, 2022

How Brands Should Use the Creator Economy. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. Other monetary opportunities include: Branded content. Social Media's Role in the Creator Economy. Image source.

Gen Z 89

Gen Z Influencer Marketing Entertainment Marketing 89

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 129

Advertising Advertisers Food Gen Z 129

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. Promote a video tour Video is the new default on social media nowadays, with the popularity of video-first formats like Reels growing 50% year over year. Bonus: Get the Facebook advertising cheat sheet for 2022.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money.

SEO 106

SEO PR Gen Z eCommerce 106

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. billion daily active users as of Q1 2022.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hootsuite

NOVEMBER 28, 2022

You can create loyal brand advocates when your customer experience management is on point. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Enhance brand reputation.

Management 124

Management Customer CRM Customer Journey 124

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. So where are the best candidates?

Social Media Marketing 94

Social Media Marketing Fashion Health Millennials 94

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Brave Search, another “no-tracking” search engine, exited its beta phase in June 2022, a year to the day after launching. Paid search ads can be bought via Microsoft Advertising’s partner network. Brave Search.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Econsultancy

DECEMBER 6, 2021

billion users in 2022. Predictions from App Annie’s 2022 Mobile Forecast Report suggest TikTok could surpass 1.5 “TikTok will continue as a disruptive and genre-blending force in 2022 as they expand their investment in shopping,” the report states. TikTok expected to surpass 1.5

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

JULY 13, 2023

Millennials are TikToking. As a brand, you have an audience on TikTok regardless of how you define them. This might be why you created a TikTok account for your company or brand. Be sure to use a mix of popular, niche, and branded hashtags. Branded hashtags Make the most of your hashtags by developing a branded hashtag.

Gen Z 93

Gen Z Real Estate User-Generated Millennials 93

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. 2 An influencer will make money when a business makes money—and it’s this incentive that keeps them pumped about promoting affiliate links and products. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40