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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

A 2022 Gartner study found that 30.4% Is it deceptive marketing, good copywriting or CRM gone rogue? The post Are these email subject lines deceptive, clever copywriting or bad data at work? It’s notoriously thin. Deception can erode trust. Subscribers might also ignore them or report them as spam. Processing.

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11 Website Copywriting Tips to Increase Conversions in 2022

Hubspot Marketing

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. The number one tip for website copywriting is to know who will be reading it. Copywriting is no different.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

Hubspot Marketing

In fact, as of 2022, over 60% of marketers measure the success of their content through sales. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? That's no small feat.

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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. seconds reading an email, per a 2022 Litmus study. See the end of this column for a list of resources.)

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5 SEO Trends to Leverage in 2022 [HubSpot Blog Data]

Hubspot Marketing

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. SEO Challenges in 2022. 5 SEO Trends to Leverage in 2022. Keep in mind that other page-ranking factors still apply — so don't skip on backlinks, SEO-optimized copywriting, and other ranking strategies.

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AI Tools and Email Copywriting- How it Can Help You Get Ahead of The Curve

Scoop.it!

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Why Embrace AI Email Copywriting? Let’s take a look at the various ways in which using AI tools for email copywriting can benefit your business.