Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 131

Law Education Digital Marketing SEO 131

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. How does this work?

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Scoop.it!

JULY 26, 2022

Digital marketing is an essential investment all growth-oriented businesses need to make nowadays. Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Content marketing is trending up

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022. Dates: September 13-16, 2022.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Search Engine Journal

MARCH 29, 2022

Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what's trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.

Market Trends 94

Market Trends Digital Marketing Marketing Marketers 94

Martech

DECEMBER 21, 2021

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations? Formalized training for marketing ops.

Marketing 141

Marketing Marketers Advertisers Advertising 141

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

OnPassive Marketing

SEPTEMBER 20, 2022

According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional.

Digital Marketing 85

Digital Marketing Analytics Communications Marketing 85

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

OnPassive Marketing

AUGUST 16, 2022

Several brand influencers have taken over social media, making influencer marketing the need of the hour for the brands. Influencer marketing is not just a trend; it is a strategic part of the company’s overall digital marketing budget. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. In addition to personalized marketing messages, find ways to listen and respond to their questions. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Marketing Blogo

AUGUST 17, 2022

Originally posted on October 22, 2021 @ 10:15 amThis is the best Digital marketing strategy that will boost your online business. You cannot get it wrong with these strategies, because this is a proven strategy. Or you want to grow your website visibility online, you need a well-structured digital.

Digital Marketing 75

Digital Marketing Marketing Strategy Marketing Marketers 75

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels.

Market Trends 113

Market Trends Email Marketing Marketing Marketers 113

Exposure Ninja

JUNE 23, 2022

It was updated by Jess Percival on 23rd June 2022. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Martech

JULY 22, 2022

Fifty-nine percent of marketers who say they can’t live without AI have highly successful marketing strategies. Thirty percent of marketers surveyed overall fear they’re missing out on AI’s ability to predict customer behaviors and adjust campaigns. An impressive 94% of marketers thought their 2021 was successful.

Market Trends 115

Market Trends Digital Marketing Customer Customer loyalty 115

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketing Marketers 98

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video. Why we care. Why we care.

Marketing 106

Marketing Marketers Digital Marketing Customer 106

Kuno Creative

MARCH 10, 2022

It’s an easy way to find a different approach to your marketing strategies. On top of that, the demand for video has never been greater, so knowing the fashion that is in favor (as it pertains to video) may give your strategy the boost you’re looking for. One trend with staying power here in 2022 is live video.

Video Marketing 93

Video Marketing Market Trends Fashion Marketing 93

Rock Content

MAY 13, 2024

But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? Master new features as they come out Like many of today’s top AI tools, ChatGPT is continually developing and introducing new features that can further streamline your digital marketing strategy.

Marketing Strategy 98

Marketing Strategy User-Generated Digital Marketing Marketing 98

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? So, if you want to know how your product resonates with your customers, ask your product marketing manager. What does a product marketing manager do? So, it’s important your PMM has done their research.

Product Marketing 105

Product Marketing Product Management Marketing 105

SmartBrief - Marketing

NOVEMBER 19, 2024

Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

OnPassive Marketing

JULY 2, 2022

You can use several effective affiliate marketing strategies to generate income from your website. How To Increase Revenue With Affiliate Marketing Strategy? Affiliate marketing is a fantastic way to generate revenue from your website. One of the most common affiliate marketing strategies is advertising.

Affiliate Marketing 65

Affiliate Marketing Marketing Strategy Marketing Marketers 65

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. Phase three made its presence felt on November 30, 2022.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Martech

OCTOBER 21, 2022

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Litmus created this guide to help you do just that. Learn more.

Digital Marketing 98

Digital Marketing Email Marketing Analytics Marketing 98

Search Engine Journal

FEBRUARY 22, 2021

Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends. The post The Best SEO Conferences (Virtual Summits & Events) in 2021-2022 via @MrDannyGoodwin appeared first on Search Engine Journal.

SEO 18

SEO Digital Marketing Marketing Strategy Education 18

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. Email makes all of your marketing better.

CRM 103

CRM Email Marketing Finance Education 103