Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 71

Gen Z Transform Fashion Food 71

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 109

Gen Z Product Millennials Retail 109

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Its not clear what percentage of the YouTube audience identifies outside of the gender binary. users spent around 26.21 There are 65.3

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. August 23, 2022. August 5, 2022.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations.

Gen Z 127

Gen Z Millennials Retail Price 127

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. You never know who is talking about your brand or products and how they’re using them in their daily lives.

Transform 95

Transform Gen Z Fashion Food 95

Hootsuite

MAY 31, 2022

As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. Most people check in when they want to research a type of product or resource. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. million people.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos. Creator-led content.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 136

Gen Z Market Trends Millennials Marketers 136

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. In 2022, the influencer market in the U.S. Influencer Marketing Budgets.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Best Time to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

AUGUST 15, 2022

From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. Sell your products and merchandise. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z.

Gen Z 135

Gen Z Affiliate Marketing User-Generated Promotion 135

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125

Hubspot Marketing

MAY 12, 2025

Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. With a focus on scent-free, sensitive skin-friendly, clean, and simple offerings, Hailey Biebers first-ever beauty venture was a hit with every product launch. Source Source Now, enter: the bad I mentioned above.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 119

Gen Z Transform Entertainment Customer Journey 119

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

OCTOBER 3, 2022

36% of consumers want to learn about products through short-form videos like TikToks or Reels. Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022. Marketers say that TikTok is the second most effective platform for video content.

Gen Z 143

Gen Z Advertising Advertisers User-Generated 143

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

Gen Z 124

Gen Z Millennials Branding Shipping 124

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. What types of content do consumers prefer for learning about products and services? Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

JANUARY 29, 2024

Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives. For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. and “What is authenticity?”

Gen Z 115

Gen Z Fashion New Technology Product 115

Hubspot Marketing

JANUARY 2, 2023

While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. Recruitment Strategy Trends.

Gen Z 134

Gen Z Law Marketing Marketers 134

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. In fact, between October 4, 2022, and November 17, 2022, there were over 1 million tweets about Tumblr.

Gen Z 129

Gen Z Marketers Marketing Millennials 129

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Of the marketers we asked, 90% will run social media holiday campaigns in 2022. According to Sprout’s Advanced Listening tool , holiday marketers have started their social campaigns early in 2022. Take it to the next level with shoppable Product Pins.

Gen Z 133

Gen Z Retail Marketers Marketing 133

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2022, 16.7 Episode 2 now has over 823,000 views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Sprout Social

AUGUST 11, 2022

Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. Why brands invest in the metaverse.

Gen Z 140

Gen Z Branding Transform Millennials 140

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 124

Non-Profit Gen Z Millennials User-Generated 124

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Calvyn Lee Blog

JANUARY 28, 2023

This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies. Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. Twitter Shops launched in March 2022. Forty-seven percent were unable to find information about a product’s accessibility features.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. percent of the total global population.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116