Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Current and emerging YouTube trends.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.

Transform 94

Transform Gen Z Fashion Food 94

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. To be a successful affiliate marketer, you need to generate sales online. Run TikTok ads.

Gen Z 133

Gen Z Affiliate Marketing User-Generated Promotion 133

Hootsuite

MAY 31, 2022

As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". We're investing in podcasters right now.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Get Ready for 2022.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

MAY 12, 2025

Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Billie : Scratch and Sniff Pits Move over Native, Suave, and Secret.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. Everything from a video to a handwritten message can be used to show how impactful the work is.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. In fact, between October 4, 2022, and November 17, 2022, there were over 1 million tweets about Tumblr. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Of the marketers we asked, 90% will run social media holiday campaigns in 2022. According to Sprout’s Advanced Listening tool , holiday marketers have started their social campaigns early in 2022. — Macy's (@Macys) October 27, 2022.

Gen Z 131

Gen Z Retail Marketing Marketers 131

Hubspot Marketing

NOVEMBER 16, 2023

According to a Mastercard analysis we ran with BCG from October 2022 through January, 46% of U.S. consumer holiday spending occurred between Cyber Monday and Christmas Eve in 2022. Gen Z-ers had even more left to complete than other generations. [4] So what’s driving consumer demand in December and January?

Shoppers 129

Shoppers Gen Z Branding Retail 129

Hubspot Marketing

AUGUST 12, 2022

Fast forward to 2022 and not much has changed. Green marketing focuses on strategies that promote environmental awareness and protection. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Learn more about consumers in our 2022 State of Consumer Report.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. As of April 2022, the account has 6.9

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. percent of the total global population.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

APRIL 7, 2022

If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. In human years, TikTok is only a kindergartener.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Businesses Grow

MARCH 27, 2023

This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Promote your music on other websites. For musicians, this means creating fans who will buy their work.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Gen Z 105

Gen Z Customer Millennials Law 105

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. The Zoe Report called it the defining trend of summer 2021, but crochet looks are already dominating spring 2022 collections. Urban Outfitters does this by using viral style hacks to promote their products. timdessaint.

Retail 142

Retail Fashion Gen Z Branding 142

Spiralytics

FEBRUARY 21, 2023

When applied in the social media context, simply community commerce means the act of selling or promoting products on different social media platforms. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. Gen Z (18 to 24 years old) accounted for 421.1

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. A sponsored post is any social media post you’ve paid to promote. Promoted/boosted posts. Boosted posts are easy to spot because they have the word “sponsored” or “promoted” underneath the account username. Over 72% of U.S.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

Sprout Social

AUGUST 25, 2022

Use Stories: Half of Instagram users visit a website after seeing a brand promoted in Stories. — Sprout Social (@SproutSocial) August 9, 2022. It’s also a natural way to repurpose and cross-promote your content. — Canva (@canva) July 1, 2022. How often should you post on Facebook? Let's BeReal.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. We have been doing this for years.

Millennials 121

Millennials Gen Z User-Generated Marketing 121

Hubspot Marketing

DECEMBER 11, 2023

Both are text-based social media networks that promote open dialogue. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023.

Gen Z 126

Gen Z Branding Advertising Advertisers 126

Search Engine Land

MARCH 3, 2023

The latest version of the Pinterest mobile app features the new ad style with a Kohl’s promotion. In 2022, the platform allowed marketers to transform their Idea Pins into advertisements. The company noted that providing high-quality content would enhance user engagement, especially among Gen Z. Early testing.

Gen Z 90

Gen Z Transform Retail Advertising 90

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. What is Reddit? How does Reddit work?

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

TechWyse

MARCH 28, 2023

Find Influencers who match the brand’s tone, and use their influence to further promote the brand with freshness and novelty. billion in the fourth quarter and their full-year revenue for 2022 grew by 11%. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z.

Gen Z 52

Gen Z Finance User-Generated Advertisers 52