Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Management 96

Management Branding Influencer Marketing Advertising 96

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place.

Shoppers 102

Shoppers Retail Shipping Digital Marketing 102

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Our Social Trends 2022 report , and future updates, where we do that for you.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. This allows users to find every Product Pin they’ve saved to their own boards in one place. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. Working with external companies has its place.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Hootsuite

JANUARY 24, 2022

This tool makes it easy to find people, places, events, and conversations associated with your customers. Adjust your marketing strategy to better target them. Track and manage reviews of your business with Reputology. Fourstarzz Influencer Recommendation Engine. You can get Audiense for free in our App Directory.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. Working with external companies has its place.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Do they wear their pieces to events?

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in. Go back to basics. "To

eCommerce 119

eCommerce Marketing Marketers Influencer Marketing 119

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? You’ve come to the right place! Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. billion in 2022.

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Buffer Marketing

FEBRUARY 27, 2024

” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.   We welcome business owners and social media managers as well as creators (though we do have a dedicated space for creators in our #creator-corner).

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Econsultancy

MARCH 25, 2022

Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’ Image: Dave Murray.

Shoppers 91

Shoppers Influencer Marketing Retail Price 91

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. 43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

FEBRUARY 13, 2023

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based based marketers. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. You just need to gut-check your strategy against the right data.

Gen Z 94

Gen Z Entertainment Social Media Marketing Shipping 94

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. Instagram Reels will turn 2 years old in August 2022. Reels ads are found amongst the most popular places to access Reels content, for example, a user’s feed, stories, Explore, or Reels tabs.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Hootsuite

MARCH 23, 2022

You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not The global influencer market size hit a record $13.8 Source: eMarketer.

Affiliate Marketing 112

Affiliate Marketing Fashion Influencer Marketing Price 112

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users. Examples include shoppable ads and chatbot checkout.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) And once that’s in place, you can experiment with new ideas. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Exposure Ninja

JUNE 23, 2022

It was updated by Jess Percival on 23rd June 2022. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. Free Influencer Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Get the free template now!

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Bannerflow

DECEMBER 7, 2020

The growth of story formats’ The continued rise of influencer marketing. The continued rise of influencer marketing. Influencer marketing has been a popular method of advertising with marketers for a few years now, but this trend certainly doesn’t look like going away anytime soon.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Sprout Social

SEPTEMBER 14, 2023

What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We Learn from this method Grow your creator strategy for an authenticity boost.

Customer Marketing 118

Customer Marketing Branding Customer User-Generated 118

Hubspot Marketing

DECEMBER 13, 2023

Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Influencer Marketing People have always bought things that other people like. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Hootsuite

NOVEMBER 14, 2022

Commerce tools on Facebook remain murky, as Meta also removed the Live Shopping feature in October 2022. Schedule posts, talk to customers, and track your performance in one place. It’s possible to manage your own affiliate program on your website, or an easier option is to offer yours through a network like Impact.

Branding 113

Branding Affiliate Marketing eCommerce Social Media Marketing 113

Buffer Marketing

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. hours per month on the app as of January 2022, and the majority of those users are 34 or younger.) For some context, TikTok users in the U.S. spent an average of 25.6

Finance 96

Finance Entertainment Influencer Marketing Target Market 96

Hootsuite

MAY 17, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Plus: Using Hootsuite, you can respond to comments and DMs across all your platforms, gain insights with detailed analytics, and manage your paid and organic content together with one tool. Bonus: Get the Instagram advertising cheat sheet for 2022. Instagram.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Hubspot Marketing

MAY 6, 2022

One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn't a sound strategy in place to yield a positive return on investment. Typically, social media marketers build an AdWords campaign to rank for important search terms.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025. Create awareness with paid social media posts.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Businesses Grow

DECEMBER 18, 2023

The brand community had been formed in 2022, offered a few contests and giveaways, and then apparently had been abandoned by the company. “If you’re going to abandon it (probably because someone in marketing could not describe the value to leadership) then you HAVE to close the server. The brand had no accountability?

Branding 115

Branding PR CMO Education 115

Hootsuite

SEPTEMBER 23, 2022

During the second quarter of 2022, 3.65 This makes it a great platform to create an influencer marketing strategy. It is a great place to connect with your customers, provide excellent customer support, and share updates. and Canada are the most active with nearly 3 billion hours played in the second quarter of 2022.

Food 98

Food Promotion Advertising Advertisers 98