Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system.

Advertisers 125

Advertisers Advertising Price Search Marketers 125

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. This shift will also bring new roles to manage the data, infrastructure, workflows and ethics of automation.

Transform 128

Transform Marketing Marketers Inbound Marketing 128

SMEI

MARCH 16, 2022

— Elona Musk (@elonmusk) March 14, 2022. Tesla [link] — Greg Dennis (@GreenGregDennis) March 16, 2022. This can damage the company’s image and make it appear less reliable as a business. I hereby challenge ???????? ????? to single combat Stakes are ??????? Get Your Marketing Guide Here.

Management 306

Management Branding Communications Product 306

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

AUGUST 28, 2024

Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. Generate Schema Tags The next four use cases come from Sylvain Charbit , the senior marketing manager on HubSpot’s tech SEO team. Ever since OpenAI unleashed ChatGPT in the winter of 2022, there's been a ton of hype around AI.

SEO 133

SEO User-Generated Communications Management 133

Martech

OCTOBER 4, 2023

In 2022, 90% of X revenue was generated through advertising – so this decline had a big impact on profit. A Google spokesperson told Ad Age : “Like a number of social apps and websites, X has signed up to monetize its home feed with Google Ad Manager.” What has Google said? Stay tuned. Get MarTech! In your inbox.

Management 134

Management User-Generated Advertising Advertisers 134

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. Bayer In early 2022, Bayer’s Australia team launched a project that combined Google Trends data with weather and climate insights to predict cold and flu season trends across different regions in Australia. Iteration should be expected and planned for.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

Transform 65

Transform Marketing Marketers Manufacturing 65

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Nearly all those organizations surveyed by Invoca said they will increase investments in the year ahead.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Sprout Social

MAY 3, 2023

That being said, community management in social media and owned community management are two entirely different beasts. That means working across different platforms, managing multiple conversations at once and staying up-to-date on network updates and trends. What is social media community management?

Management 137

Management Promotion Entertainment CRM 137

Hootsuite

OCTOBER 11, 2022

— Kent Stones (@KentStones) September 29, 2022. — Qashif Effendi (@Learnandshare) September 29, 2022. — Warby Parker (@WarbyParker) September 25, 2022. — Knix (@knixwear) September 29, 2022. — Cosmichomicide (@Cosmichomicide) September 10, 2022. I love you. Share your learnings.

User-Generated 145

User-Generated Branding Social Media Marketing Customer 145

Martech

OCTOBER 16, 2024

In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Law 132

Law Education Digital Marketing SEO 132

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

JULY 30, 2024

Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review. Leonardo.AI. Canva’s acquisition journey.

User-Generated 117

User-Generated eCommerce Advertising Advertisers 117

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. I then set up a learning management system with an onboarding course. Infrastructure is everything. The rest was mine to build.

Price 103

Price Transform Thought Leadership Management 103

Hubspot Marketing

SEPTEMBER 16, 2024

This is something super underrated that most social media managers don’t think about. Instead, we picked on product managers (again, another easy target). If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.). Know who you cannot offend.

Gen Z 112

Gen Z Finance Marketing Marketers 112

Martech

OCTOBER 1, 2024

Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Leaving them feeling their investments are being managed by inscrutable algorithms. Google has reduced access to auction data, making it harder to see how competitors bid. Despite these issues, PMax is essential for tapping into Google’s vast reach.

Branding 126

Branding Advertisers Advertising Retail 126

Calvyn Lee Blog

NOVEMBER 7, 2022

Just imagine, there are even charity sweepstakes and lotteries managed by Philippine Charity Sweepstakes Office, so people are pretty much used to numerous forms of Sweeps. In the Philippines, this category includes mobile content per request, games, magazines, etc. Sweepstakes. Stats: traffic volumes, turnover growth.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023.

Price 114

Price Management Brand Management Communications 114

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management? With a reputation management plan, you’ll know when someone calls out your brand and the mood of that mention. Plus, you’ll have a plan to address it.

Management 130

Management Shoppers User-Generated Place 130

Martech

MARCH 17, 2025

Budget management, 31%. Email: Business email address Sign me up! Processing. The percentages, of course, are high because generative AI tools are so new. ChatGPT debuted its research preview on Nov. Generative AI traffic remains modest compared to other channels, such as paid search or email, but the growth is notable.

Retail 94

Retail B2C User-Generated Food 94

SMEI

JANUARY 24, 2023

at TEDxIthacaCollege on October 22, 2022. Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more. Let’s Talk.”

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. That distinction influences everything from content strategy to community management.

Social Media Marketing 110

Social Media Marketing Transform Marketing Marketers 110

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% Yet, adversity often sparks innovation.

Transform 114

Transform Finance Marketing Marketers 114

Backlinko

OCTOBER 16, 2024

Up from $68 billion in 2022.) Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. SEO jobs are booming. Why is this happening?

SEO 107

SEO Search Marketers CMO Marketing 107

Martech

JULY 26, 2024

Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. But honestly, I liked similar audiences.” Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit 130

Non-Profit Advertisers Advertising Digital Marketing 130

Martech

MARCH 27, 2025

While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Email: Business email address Sign me up!

CRM 95

CRM Transform Whitepaper User-Generated 95

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Lead lists: Organize and manage your leads into different lists for easy tracking and follow-up. Many of these accounts are businesses, not individuals, so the numbers aren’t crazy. However, all social media sites have a certain percentage of ghost accounts.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Nov 2022 ChatGPT AI Assistants Talks like humans 87.5% Tools like Jira and Aha! 2024 LangChain, AutoGPT AI Agents Acts independently 44.8%

B2C 80

B2C CRM Marketing Automation Platform Management 80

Sprout Social

NOVEMBER 25, 2024

How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. With the right social media management tools, however, 59% find they have more time to finish their tasks. Need proof?

User-Generated 105

User-Generated Analytics Management Place 105

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. The manager’s commission felt worth it to make this income stream as easy as possible.

Branding 108

Branding Thought Leadership Health Management 108

Jeff Bullas

JANUARY 29, 2023

By the end of 2022, it was estimated there are 5.3 billion active users in 2022 and revenue of $8.6 The writing game has changed over the last decade and there are now multiple tools that help us create, manage, host, store and market our writing and creations. Others are invisible. Like the internet. billion smartphones.

Entertainment 217

Entertainment User-Generated Communications Management 217

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. million MAU Mastodon , a new entrant on the social media scene, exploded in popularity in late 2022, taking it from 300,000 to over  1.7

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Search Engine Land

OCTOBER 4, 2024

When the Google page experience hit desktop sites in February 2022 , intrusive interstitials were included as a signal. If you detect a bot, Mueller recommended serving a 5xx status code to manage the robot detection interstitial. pic.twitter.com/LFGQcq2dzf — John … (@JohnMu) January 17, 2022 2.

SEO 90

SEO Promotion Advertising Advertisers 90

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Hootsuite

JANUARY 15, 2025

Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022. billion in the next two years.

User-Generated 114

User-Generated Education Real Estate Transform 114