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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

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How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1

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How wisdom makes AI more effective in marketing

Martech

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. December 7th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that.

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GenAI must win consumer trust if it is going to transform search marketing

Martech

The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO. Sizeable shares of U.S.

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How employee experience drives customer satisfaction

Martech

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Of all the drivers from Gallup’s research, the outsized importance of managers surprised me. Gallup found that the manager determined 70% of the variance in team engagement.

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