Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Of all the drivers from Gallup’s research, the outsized importance of managers surprised me. Gallup found that the manager determined 70% of the variance in team engagement.

Customer 124

Customer Customer loyalty Management Retail 124

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system.

Advertising 125

Advertising Advertisers Price Search Marketers 125

SMEI

MARCH 16, 2022

— Elona Musk (@elonmusk) March 14, 2022. Tesla [link] — Greg Dennis (@GreenGregDennis) March 16, 2022. This can damage the company’s image and make it appear less reliable as a business. I hereby challenge ???????? ????? to single combat Stakes are ??????? Get Your Marketing Guide Here.

Management 306

Management Communications Branding Product 306

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. This shift will also bring new roles to manage the data, infrastructure, workflows and ethics of automation.

Transform 128

Transform Marketers Inbound Marketing Marketing 128

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Hubspot Marketing

AUGUST 28, 2024

Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. Generate Schema Tags The next four use cases come from Sylvain Charbit , the senior marketing manager on HubSpot’s tech SEO team. Ever since OpenAI unleashed ChatGPT in the winter of 2022, there's been a ton of hype around AI.

SEO 133

SEO User-Generated Communications Management 133

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. Bayer In early 2022, Bayer’s Australia team launched a project that combined Google Trends data with weather and climate insights to predict cold and flu season trends across different regions in Australia. Iteration should be expected and planned for.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Martech

OCTOBER 4, 2023

In 2022, 90% of X revenue was generated through advertising – so this decline had a big impact on profit. A Google spokesperson told Ad Age : “Like a number of social apps and websites, X has signed up to monetize its home feed with Google Ad Manager.” What has Google said? Stay tuned. Get MarTech! In your inbox.

Management 134

Management User-Generated Advertising Advertisers 134

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

Transform 65

Transform Marketers Marketing Manufacturing 65

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Nearly all those organizations surveyed by Invoca said they will increase investments in the year ahead.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Sprout Social

MAY 3, 2023

That being said, community management in social media and owned community management are two entirely different beasts. That means working across different platforms, managing multiple conversations at once and staying up-to-date on network updates and trends. What is social media community management?

Management 139

Management Promotion Entertainment CRM 139

Jeff Bullas

MAY 22, 2025

AI agents are managing calendars. Oura rings, smart watches such as the Apple Watch and smart glasses such as Ray-Ban Meta Glasses are changing the way we exercise and monitor and manage our health Why it matters : These devices empower users to take proactive control of their health and wellness. Synthetic data is replacing real data.

Transform 130

Transform Health Energy Education 130

Martech

OCTOBER 16, 2024

In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Law 132

Law Education Digital Marketing SEO 132

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

JULY 30, 2024

Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review. Leonardo.AI. Canva’s acquisition journey.

User-Generated 117

User-Generated eCommerce Advertising Advertisers 117

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

SEPTEMBER 16, 2024

This is something super underrated that most social media managers don’t think about. Instead, we picked on product managers (again, another easy target). If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.). Know who you cannot offend.

Gen Z 112

Gen Z Finance Marketers Marketing 112

Martech

OCTOBER 1, 2024

Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Leaving them feeling their investments are being managed by inscrutable algorithms. Google has reduced access to auction data, making it harder to see how competitors bid. Despite these issues, PMax is essential for tapping into Google’s vast reach.

Branding 126

Branding Advertising Advertisers Retail 126

Calvyn Lee Blog

NOVEMBER 7, 2022

Just imagine, there are even charity sweepstakes and lotteries managed by Philippine Charity Sweepstakes Office, so people are pretty much used to numerous forms of Sweeps. In the Philippines, this category includes mobile content per request, games, magazines, etc. Sweepstakes. Stats: traffic volumes, turnover growth.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Jeff Bullas

JANUARY 29, 2023

By the end of 2022, it was estimated there are 5.3 billion active users in 2022 and revenue of $8.6 The writing game has changed over the last decade and there are now multiple tools that help us create, manage, host, store and market our writing and creations. Others are invisible. Like the internet. billion smartphones.

Entertainment 278

Entertainment User-Generated Communications Management 278

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. I then set up a learning management system with an onboarding course. Infrastructure is everything. The rest was mine to build.

Price 100

Price Transform Thought Leadership Management 100

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023.

Price 114

Price Management Brand Management Communications 114

Martech

MARCH 17, 2025

Budget management, 31%. Email: Business email address Sign me up! Processing. The percentages, of course, are high because generative AI tools are so new. ChatGPT debuted its research preview on Nov. Generative AI traffic remains modest compared to other channels, such as paid search or email, but the growth is notable.

Retail 94

Retail B2C User-Generated Food 94

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. That distinction influences everything from content strategy to community management.

Social Media Marketing 122

Social Media Marketing Transform Marketers Marketing 122

SMEI

JANUARY 24, 2023

at TEDxIthacaCollege on October 22, 2022. Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more. Let’s Talk.”

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Search Engine Land

OCTOBER 1, 2024

These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. How do I increase the brand search for a new product launch?

Branding 95

Branding PR Price SEO 95

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% Yet, adversity often sparks innovation.

Transform 114

Transform Finance Marketers Marketing 114

Backlinko

OCTOBER 16, 2024

Up from $68 billion in 2022.) Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. SEO jobs are booming. Why is this happening?

SEO 109

SEO Search Marketers CMO Marketers 109

Martech

JULY 26, 2024

Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. But honestly, I liked similar audiences.” Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Sprout Social

NOVEMBER 25, 2024

How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. With the right social media management tools, however, 59% find they have more time to finish their tasks. Need proof?

User-Generated 107

User-Generated Analytics Management Place 107

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Lead lists: Organize and manage your leads into different lists for easy tracking and follow-up. Many of these accounts are businesses, not individuals, so the numbers aren’t crazy. However, all social media sites have a certain percentage of ghost accounts.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

MARCH 27, 2025

While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Email: Business email address Sign me up!

CRM 95

CRM Transform Whitepaper User-Generated 95

Sprout Social

JULY 31, 2024

According to The 2022 Sprout Social Index™ , 36% of consumers will share a negative support experience with friends and family, 31% won’t complete their purchase and 30% will buy from a competitor instead. AI can streamline customer inquiries and make it easier for customer support teams to manage cases and improve first response time.

Customer 136

Customer Key Performance Indicator Transform Place 136

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. The manager’s commission felt worth it to make this income stream as easy as possible.

Branding 108

Branding Thought Leadership Health Management 108

Martech

DECEMBER 20, 2024

In late 2022, I made the decision to step away from my corporate leadership role for the longest break I would ever take. The pressures of managing day-to-day projects meant established patterns for managing martech had set in. For me personally, I experienced fortunate timing relative to ChatGPTs release.

New Technology 103

New Technology Management Customer Product 103

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. million MAU Mastodon , a new entrant on the social media scene, exploded in popularity in late 2022, taking it from 300,000 to over  1.7

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Search Engine Land

OCTOBER 4, 2024

When the Google page experience hit desktop sites in February 2022 , intrusive interstitials were included as a signal. If you detect a bot, Mueller recommended serving a 5xx status code to manage the robot detection interstitial. pic.twitter.com/LFGQcq2dzf — John … (@JohnMu) January 17, 2022 2.

SEO 90

SEO Promotion Advertising Advertisers 90