Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. In 2022, CTV overtook mobile for global ad impressions. More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. Get MarTech! In your inbox.

Gen Z 114

Gen Z Advertising Advertisers Transform 114

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos. Bridgerton, anyone?

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. 20 PR statistics you can’t ignore in 2022. Strategizing for better communication in 2022.

Communications 104

Communications PR Gen Z Analytics 104

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

Gen Z 109

Gen Z Millennials Branding Customer loyalty 109

Hubspot Marketing

JANUARY 2, 2023

While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. Recruitment Strategy Trends.

Gen Z 115

Gen Z Law Marketing Marketers 115

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Martech

MAY 10, 2022

Take the 2022 MarTech Replacement Survey today! Another road to trust comes out of how brands that sell products manage everything else. In 2022, this number jumped to 88%. Read next: Gen Z metaverse users are more trusting and willing to spend. Going green wins trust, and trust leads to buying. Let us know!

Gen Z 90

Gen Z Customer Communications Marketing 90

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. Website/Blog/SEO Blogging not only drives more traffic to your website but can also become a major source for lead generation down the road.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Hubspot Marketing

JUNE 28, 2022

If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads).

Gen Z 126

Gen Z User-Generated Social Media Marketing Education 126

Hootsuite

JULY 21, 2022

Gen Z is raving about it, but what is BeReal? BeReal launched in late 2019, but its popularity started to explode in mid-2022. — coll (@colinvdijk) July 19, 2022. — Jacob Rickard (@producerjacob) July 20, 2022. Managing multiple social media networks can be tricky. What is BeReal? million times.

Gen Z 114

Gen Z Social Media Marketing Advertising Advertisers 114

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. That means people are thinking hard about their homes, how to manage them and how to feel safe and secure in them. Why we care. Marketers (and journalists) are consumers too.

Gen Z 97

Gen Z Entertainment Management Transform 97

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively. The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively. Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Hootsuite

APRIL 7, 2022

If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Source: Statista.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Martech

MARCH 1, 2024

It didn’t even make the Sagefrog priority list in 2022.) Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. This last one is a biggie. They expect to do business through digital channels.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Search Engine Land

FEBRUARY 8, 2023

Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app users in the fourth quarter of 2022. In fact, nearly half of all new videos pinned in Q4 were from Gen Z users.”

Gen Z 89

Gen Z User-Generated Advertising Advertisers 89

Power Digital Marketing

SEPTEMBER 23, 2022

Embracing these real moments is a move brands have had to take in order to scale their audience, especially with the rise of Gen-Z as the most active social media user—with 82% of them using “ social media as a way of finding new brand s. Simply said: not leaning into this relatable and short-form content is a major miss. .

Gen Z 52

Gen Z Logistics Branding Fashion 52

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. While the space is not exclusively for creators, there are plenty of resources and opportunities for them, says Operations Manager Cansu Yetişgin. 

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. workforce is already quiet quitting, with work engagement dropping in the second quarter of 2022. This is a stark contrast to the managers who ranked the lowest in the category only having 20% of their employees willing to go the extra mile and 14% quiet quitting.

Gen Z 99

Gen Z Millennials Health Management 99

Spiralytics

DECEMBER 5, 2022

Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. These generations make a lucrative audience because of their spending power. trillion; while Gen Zs, which make up 40% of the global population, spend up to $360 billion.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Sprout Social

MAY 9, 2022

Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Using Sprout Social’s Advanced Listening tool, we identified almost 3,800 Tweets that mentioned #NationalDecisionDay or #DecisionDay between April 15, 2022, and May 3, 2022. Those efforts paid off.

Education 83

Education Gen Z Shipping Marketing 83

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment.

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Businesses Grow

MARCH 27, 2023

This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. We have been doing this for years.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Sprout Social

MAY 24, 2022

Here are their predictions for 2022 and beyond. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Alexa Heinrich , Social Media Manager at St. So what’s next? Social messaging will become the dominant channel for external communication.

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

Sprout Social

DECEMBER 12, 2022

“Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. Social media managers live and breathe social. Social media managers know that’s far from the truth. I love you.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

Hootsuite

JANUARY 23, 2024

pic.twitter.com/UXUu6dK6Qm — Cap'n Crunch (@RealCapnCrunch) October 31, 2022 The more time you spend online, the more familiar you’ll get with popular or recurring social media memes. There are dozens of websites and apps out there that can help you generate your own meme in just a few seconds.

Gen Z 89

Gen Z Fashion Transform Millennials 89

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” This is especially true for Gen Z consumers.

Gen Z 74

Gen Z Branding Finance Health 74

Rock Content

FEBRUARY 17, 2023

New directions TikTok managers began anticipating a possible slow-down, and began rolling out new tools and features as early as 2022, including the “Friends” feature that makes it easier for certain people to see your posts. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 81

Gen Z Health Communications Digital Marketing 81

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Marketing Podcast with Laura Goldberg.

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Hootsuite

JULY 11, 2023

As we’ve seen with the Gen Z-influenced shift on social, social users are looking for content that’s relatable and speaks to them as humans, not as consumers. “At In 2022, Colliers employees shared a staggering 4,700 posts, which led to an impressive reach of 9.5 The results?

Gen Z 86

Gen Z User-Generated Social Media Marketing Branding 86

Hootsuite

APRIL 19, 2023

It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. Snapchat As of 2022, Snapchat is still one of the top 15 most-used social media platforms in the world. In January 2022, WhatsApp had 2 billion monthly active users. New to Snapchat?

Gen Z 88

Gen Z Social Media Marketing Place Shoppers 88