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How to inflation-proof your marketing in 2025

Martech

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. For example, Persado uses AI to create higher-performing marketing messages.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. Meanwhile, 10 agencies are Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, DAC, GA Agency, Megantic, Milestone Marketing, SEMbyotic, Thrive Digital, VMLY&R, Wpromote). Meet Search Engine Land 2022 award winners at SMX Next.

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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. CTV and cross channel ad surge. “In Live sports.

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4 marketing takeaways from 2022 to help you conquer 2023

Martech

The ones, especially B2B marketers, who are crushing it to close deals by December 31. 4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. We’ve seen significant investment in email by our clients in 2022. That left many marketers wondering, “Am I the problem?