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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. Processing.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge.

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The Litmus Team’s Favorite Emails of January 2022

Litmus

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . Read on to see the Litmus team’s favorite emails of January 2022. Jaina Mistry, Senior Email Marketing Manager. Subject line: 2022 predictions are in… Preview text: You can thank us later. Preview text: Go ahead.

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The Litmus Team’s Favorite Emails of February 2022

Litmus

We’ve seen marketers flex their creative muscles this month, including GIFs in emails with lots of engaging copy and content. Read on to see the Litmus team’s favorite emails of February 2022. Jess Materna, Director of Product Marketing. Jess says: First of all, I love the Genuine Fred brand/products. Genuine Fred.

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Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A

Litmus

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Missed the live conversation? Watch the webinar recording and read the Q&A below. Leave us a comment below.

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

Hubspot Marketing

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Built-in integration with HubSpot’s content marketing tools. Price: Free, Premium, and Business plans are available. Source Copy.ai

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Adjust your product as needed without overhauling your entire roadmap.