Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023. COMING FEBRUARY 6] The State of Social Media in 2023: Click Here to Set a Google Calendar Reminder.

Social Media Marketing 116

Social Media Marketing Gen Z Millennials Influencer Marketing 116

Martech

MAY 14, 2024

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The costs of brand development add up.

Marketing 121

Marketing Marketers Finance Customer loyalty 121

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond. What follows depends on your approach.

Customer loyalty 81

Customer loyalty Marketing Marketers CMO 81

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Read next: What is customer journey analytics? The end-to-end customer journey. Customer journey analytics: A snapshot. What it is.

Customer Journey 110

Customer Journey Customer Retail Customer loyalty 110

Scoop.it!

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 105

Social Media Marketing Retail Branding Shoppers 105

Use Insider

DECEMBER 22, 2023

It increases customer engagement and retention Personalized emails are more likely to capture subscribers’ attention and drive them to take action. This keeps your brand at the forefront of their minds and reduces the likelihood of them unsubscribing. Why is Insider the #1 email personalization software choice for global brands?

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Use Insider

AUGUST 21, 2023

Peak season marketing refers to the strategies used by brands to boost sales. Starting at Halloween and finishing on New Year’s Eve, the peak sales season can generate a significant percentage of yearly revenue, so it’s important to create engaging campaigns that will help your brand maximize its potential.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Use Insider

DECEMBER 13, 2023

Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers. It offers measurable analytics and insights Email offers the most advanced marketing channel analytics.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 121

Advertising Advertisers Transform Customer Acquisition 121

Hubspot Marketing

JULY 28, 2023

To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Generate leads?

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Use Insider

AUGUST 20, 2023

The challenges faced in 2023 are vastly different from ten, even five years ago, largely due to the rising expectations of customers. Identifying customers through in-depth segmentation Arguably, the most important strategy is to identify customers through segmentation.

Customer 52

Customer Customer Journey Communications User-Generated 52

Hubspot Marketing

OCTOBER 24, 2023

Armor VPN is a consumer cybersecurity (VPN) software that wanted to create a solid user acquisition strategy to attract new customers. Thus, they partnered with Pecan AI , a predictive analytics tool, to make strategic decisions with the help of predicted lifetime value (pLTV) models. doubled its video course production.

User-Generated 114

User-Generated Price Retail Marketing 114

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too.

Management 108

Management Branding Shoppers User-Generated 108

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand.

Thought Leadership 113

Thought Leadership Customer loyalty Analytics User-Generated 113

Use Insider

JANUARY 2, 2023

It’s not just social media sites like Facebook that personalize content, many brands nowadays use website personalization to cater to user-specific needs. Zoominfo found that 77% of consumers had selected, recommended, or paid more for a brand that prioritized a personalized customer experience.

Customer loyalty 52

Customer loyalty Transform Manufacturing Product 52

Power Digital Marketing

DECEMBER 14, 2022

While it’s nothing new, affiliate marketing continues to trend upward as more and more brands lean into having third parties vouch for them. market, and if the historic data is anything to go by, 2023 will be even bigger. Now affiliates have a reason to promote your brand in the long term. 2022 saw businesses spend $8.2

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketing Marketers 52

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Use Insider

FEBRUARY 17, 2023

Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. to create accurate profiles of your visitors and customers. This usually forces eCommerce brands to retarget users with ads on social media or search engines.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. This information can help businesses understand their overall audience demographics and brand sentiment.

Market Research 124

Market Research Social Media Marketing Real Estate Fashion 124

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Furthermore, discounts need to be offered adequately to each customer’s profile. Will loyalty enter the metaverse?

Gen Z 77

Gen Z Customer loyalty Transform Shoppers 77

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. And while community management may not always be the easiest task, it’s an impactful one that brings value both to brands and the people who love ‘em. The goal, overall, is to build both the engagement rate and your customer loyalty.

Management 97

Management Health Communications Social Media Marketing 97

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences.

Customer 120

Customer Transform Customer loyalty User-Generated 120

Unbounce

MARCH 12, 2024

Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. It will give you clues on how to craft a more compelling social media presence for your brand.

Product 59

Product eCommerce eBook Shipping 59

Use Insider

FEBRUARY 19, 2024

What is a customer data platform (CDP)? Customer data platforms (CDPs) help you to assemble customer profiles, orchestrate customer interactions, and accelerate data delivery to analytics and engagement tools. Hear from one of our satisfied customers to learn more about CDP use cases.

Customer 52

Customer Transform Shoppers Law 52

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. Here are a few tips for getting new customers excited about your business with thank-you cards: Include a social media offer in your card.

eCommerce 80

eCommerce Shoppers User-Generated Promotion 80

Litmus

AUGUST 3, 2021

Our organizations want us to drive the business forward by amplifying brand awareness, leading business strategy, attracting new customers, creating customers for life, and delivering up-and-to-the-right pipeline and revenue charts that delight our stakeholders. This is where marketing attribution comes into play.

Marketing Mix 91

Marketing Mix Customer Acquisition Customer loyalty CMO 91

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. In this guide, we’ll give you the scoop on what AI customer service entails and how to use it to your advantage. Here is a closer look.

Customer 91

Customer Transform Health User-Generated 91

Use Insider

OCTOBER 7, 2023

It allows organizations to track all customer interactions in one place and form a complete picture of the customer by aggregating all relevant data, like contact information, survey responses, purchase histories, and much more. They include: Standard characteristics : Demographics, devices, platforms, behaviors, etc.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Unbounce

OCTOBER 24, 2023

Updated on October 26, 2023. billion by the end of 2023 and $232.3 She writes audience-specific stories to connect brands with their ideal customers. Brand awareness With a saturated market, how do you make your SaaS stand out from the competition? 46 min read Gmail. You know them. billion by 2024.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

Updated on October 24, 2023. billion by the end of 2023 and $232.3 She writes audience-specific stories to connect brands with their ideal customers. Brand awareness With a saturated market, how do you make your SaaS stand out from the competition? 46 min read Gmail. You know them. billion by 2024.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

APRIL 18, 2024

She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK. Sending emails is powerful for marketers because it’s a versatile tool that can promote products and services, foster customer loyalty, and drive conversions.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Digital Marketer

MAY 25, 2023

On the other hand, customer support is vital to operating a business since customer questions always need to be answered. Why Is Customer Success Important? The worldwide customer success platform market will grow from $850M in 2020 to $3417.5M by 2026 , expanding at a CAGR of 26.10% within 2023-2028.

Customer 75

Customer User-Generated eCommerce Education 75