Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. Metro UK, a British news publication, created a WhatsApp channel in 2023 to share breaking news with readers. Gather more visibility into each conversation across social, CRM and helpdesk tools.

Gen Z 68

Gen Z Marketing Marketers Communications 68

Martech

MAY 7, 2025

Mid 2023 n8n, Make, Relay.app AI Workflows Automates tasks 69.8% Feb 2023 Microsoft Copilot Co-Pilots Guides on site 54.2% Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. Curve 1 AI Assistants (87.5%

B2C 80

B2C CRM Marketing Automation Platform Management 80

Use Insider

OCTOBER 24, 2024

But for most brands, this data is scattered in disconnected systems, e.g., an email marketing tool (like Klaviyo), a CRM (like Salesforce), a customer service platform (like Zendesk), and so on. Behavior analytics. As a result, crucial data becomes siloed off. On-site personalization. Program management. No-code website updates.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

JUNE 4, 2025

Train AI on real interactions: Personalization and testing tools adjust tone and timing; analytics platforms help refine response quality. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. CMS , CRM and MAP tools to deliver the right content and re-engage learners.

Manufacturing 56

Manufacturing Transform Education B2C 56

Use Insider

OCTOBER 24, 2024

But for most brands, this data is scattered in disconnected systems, e.g., an email marketing tool (like Klaviyo), a CRM (like Salesforce), a customer service platform (like Zendesk), and so on. As a result, crucial data becomes siloed off. Insider also creates unified, 360-degree profiles of all customers , as shown below.

Customer Journey 52

Customer Journey Product CRM Retail 52

SocialPilot

JULY 20, 2025

In 2023, the FTC fined Roomster and its owners $1.6 Additionally, it comes with an AI-powered review response feature and CRM integration to manage all reviews smoothly. However, this review platform works best for large teams seeking an excellent analytics dashboard that also supports video and photo reviews.

User-Generated 52

User-Generated Price CRM Management 52

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. The company went public in 2023, after becoming the recommended email solution partner for Shopify Plus and acquiring Napkin (a tool for building and deploying APIs). Marketing analytics.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Likes on branded content grew by 63% in the second half of 2023. Creator monetization: An ad revenue sharing program was introduced in 2023, paying out over $20 million to more than 80,000 creators.

Gen Z 71

Gen Z Millennials Marketing Marketers 71

Martech

FEBRUARY 19, 2025

Post at optimal times: Use TikTok analytics to determine peak times when the audience is most active, increasing initial engagement. Salesforce uses TikTok to showcase the power of its customer relationship management (CRM tools, targeting sales managers or business owners. In total, brands spent $4.8

Gen Z 123

Gen Z Law B2C Entertainment 123

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. It might be time for a data landscape assessment. Michael Baumgaertner.

CRM 111

CRM Transform Customer Acquisition Analytics 111

Hootsuite

MARCH 2, 2023

Are you looking for the best CRM apps for your business? This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered.

CRM 105

CRM Price User-Generated Real Estate 105

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools. Get MarTech! In your inbox.

CRM 128

CRM Finance Analytics Management 128

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech.

CRM 117

CRM Analytics Place Communications 117

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Analytics 128

Analytics Marketing Marketers User-Generated 128

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential. G2, the largest and most trusted software marketplace, has even recognized Hubspot as the #1 Global Software Company in 2023.

CRM 98

CRM Price User-Generated Analytics 98

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. With ChatSpot, you can use a chat interface to ask a question or give commands related to your CRM to get a generative AI response. Key features: Generate blog, marketing, and email copy. Learn more or sign up here.

Transform 141

Transform Price User-Generated CRM 141

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? Our trends for 2023: Resisting short-termism New privacy norms. We explore four key trends.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Hootsuite

DECEMBER 1, 2022

LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. It allows you to manage and moderate comments and messages from all social platforms in one inbox, while gaining greater context for conversations through connection with your CRM.

Pharmaceutical 142

Pharmaceutical User-Generated Energy Management 142

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Get MarTech!

eCommerce 109

eCommerce User-Generated CRM Law 109

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Here are the highlights: Analytic efficiencies Sales Analytics now provides filtering and faster access to data points, which gets you exactly what you need without sifting through irrelevant data. Get MarTech!

Health 110

Health CRM Analytics Promotion 110

Sprout Social

JULY 17, 2023

But without a social CRM tool, that information stays isolated within marketing teams. The 2023 State of Social Media report reveals that 96% of business leaders anticipate integrating social data into their company’s CRM within the next three years. What is social CRM?

CRM 98

CRM Management Customer User-Generated 98

Martech

APRIL 26, 2023

Use Event data integrations to create more accurate Customer Journeys If events are part of your marketing strategy, you can create a broader and more accurate view of all the customer touchpoints by adding event integration data into the Customer Journey Analytics we reported in November. These reports are now out of beta. Get MarTech!

Customer Journey 103

Customer Journey User-Generated CRM Analytics 103

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Customers.ai

MARCH 30, 2023

That’s why we’ve put together this list of Sales Prospecting Software for 2023. Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. We don’t want you to get left in the dust!

CRM 89

CRM Price B2C User-Generated 89

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

Customer Journey 98

Customer Journey Law Analytics CRM 98

Hootsuite

MARCH 15, 2023

16 best LinkedIn automation tools for 2023 All the LinkedIn automated tools on this list come from LinkedIn itself or official LinkedIn marketing partners. LinkedIn analytics tools Any task worth doing is worth measuring. LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off.

User-Generated 107

User-Generated Analytics Advertisers Advertising 107

Hubspot Marketing

MAY 8, 2023

also offers tools such as: Creator CRM Campaign management Paid social and ad permissions API Integrations Reporting and insights Competitor benchmarking Image source 6. Klear Klear offers tools to connect brands and influencers; however, one of its main focuses is analytics. Image source 7. Image source 8.

Influencer Marketing 144

Influencer Marketing Marketing Marketers CRM 144

Martech

SEPTEMBER 6, 2023

AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Dig deeper: How to prepare for the GPT age in CRM and email One example is the ChatSpot feature. Now in public beta, ChatSpot combines the capabilities of ChatGPT with other data sources, including a HubSpot customer’s Smart CRM.

CRM 124

CRM Management Analytics Customer 124

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. ChatSpot, for example, integrates with our CRM to generate instant progress reports. Predictive analytics uses AI to classify data and forecast future trends, customer behaviors, and market dynamics.

Branding 132

Branding Transform User-Generated SEO 132

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout Social Listening and Analytics. Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Analytics: Generate and automatically send reports to your clients.

Analytics 113

Analytics Health Management Advertisers 113

Hubspot Marketing

JANUARY 23, 2023

Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services.

Marketing 110

Marketing Marketers Promotion Management 110

Martech

NOVEMBER 3, 2021

It will use real-time contextual insights and analytics to predict customer intent. For several years now, Microsoft has quietly trailed far behind Salesforce as a CRM provider with its Dynamics 365 product. For several years now, Microsoft has quietly trailed far behind Salesforce as a CRM provider with its Dynamics 365 product.

Customer 114

Customer Customer Journey CRM Retail 114

Neil Patel

JULY 12, 2021

Marketing automation is not a nice-to-have strategy you can ignore — the industry is expected to be worth more than 25 billion dollars by 2023. Supercharge Your Marketing Analytics Automatically With Pardot. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

CRM 145

CRM Price Marketing Marketers 145

Hubspot Marketing

JULY 18, 2023

HubSpot’s free form builder tool can help you fill your CRM with leads from your website. We don't have access to the analytics for each of these landing pages, so I can't tell you specifically how well they convert visitors, contacts, leads, and customers. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM 71

CRM Marketing Automation Platform User-Generated Outbound Marketing 71