Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 115

Transform Digital Marketing Content Marketing Marketing 115

Hubspot Marketing

MAY 29, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Audience Analytics: AI can help you better understand your audience through data analysis. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 137

Whitepaper eBook User-Generated Marketing 137

Martech

SEPTEMBER 27, 2023

More than 9 in 10 marketers say AI will have a major impact Source: 2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel by RPE Origin and Ascend2 Only 8% of marketers doubt the effect AI will have on email marketing. Here are five of the key findings in our study ( download a free ungated copy ): 1.

Email Marketing 131

Email Marketing Whitepaper Marketing Marketers 131

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Measuring & Assessing Utilize analytics tools to track the performance of your campaign.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land.

Transform 94

Transform Digital Marketing Content Marketing Marketing 94

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Orbit Media Studios

SEPTEMBER 7, 2022

Navigation impacts analytics. Whitepapers. People don’t go to websites looking for videos or whitepapers. Imagine yourself saying: “I want to read a whitepaper today. If you’re using drop downs, you can easily see this problem in your Analytics. Optimize your navigation using Analytics. Formats: Articles.

Whitepaper 138

Whitepaper Analytics Real Estate User-Generated 138

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? Download a white paper.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

SEPTEMBER 27, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Audience Analytics: AI can help you better understand your audience through data analysis. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 99

Whitepaper eBook User-Generated Marketing 99

Martech

JANUARY 20, 2023

Many of the vendors also provide whitepapers and interactive tools that can help.) How does it employ machine learning for data analytics, such as predicting customer trends and patterns? Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Customer 115

Customer Transform Whitepaper Price 115

Search Engine Land

FEBRUARY 21, 2023

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create the foundation for CX success this year and beyond. Click here to view more Search Engine Land webinars.

Customer 86

Customer Whitepaper Branding Analytics 86

Digital Marketer

AUGUST 9, 2023

Here’s some examples of content marketing: Infographics Ebooks Checklists White papers Webinars Free trainings Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have. Click Here 6. Implement them and repeat this every quarter.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Search Engine Land

JANUARY 25, 2023

Register today for “5 CX Trends That Will Shape 2023,” presented by Reputation. The post Webinar: 5 CX trends that will shape 2023 appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Customer 76

Customer Whitepaper Branding Analytics 76

Search Engine Land

JANUARY 4, 2023

Register today for “7 Ways to Keep Y o ur Customers Coming Back in 2023,” presented by PwC. The post Webinar: 7 ways to keep your customers coming back in 2023 appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Customer 79

Customer Customer loyalty Whitepaper Analytics 79

Search Engine Land

NOVEMBER 30, 2022

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land. Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN. Click here to view more Search Engine Land webinars.

Advertisers 79

Advertisers Advertising Whitepaper Marketing 79

Search Engine Land

NOVEMBER 29, 2022

The post Webinar: Do more with less to get ahead in 2023 appeared first on Search Engine Land. Register today for “ Do More with Less: Connect Customer Data to Drive Marketing Efficiency ,” presented by Salesforce. Click here to view more Search Engine Land webinars.

Communications 81

Communications Whitepaper Customer Marketing 81

Search Engine Land

MAY 13, 2024

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. But here’s the thing – your CTA doesn’t always have to be a hard sell.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

SmartBrief - Marketing

JULY 20, 2023

In 2023, we’ve seen inflation, a looming recession, layoffs and budget cutbacks. Reporting and analytic tools take you only so far. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. But it’s worth it. Buying habits and industries are constantly changing.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Tiecas

FEBRUARY 5, 2024

By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively. Look at this chart from the 2023 Insights Manufacturing Content Marketing report published by the Content Marketing Institute.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Hootsuite

JULY 13, 2023

Dive into analytics Your social media analytics offer candid insights into how things are going over there in social media land. Who has clicked through on your profile link to your website… and did they sign up for access to your gated 2023 Report on the Caramel Corn Industry? What posts are garnering comments?

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Unbounce

OCTOBER 15, 2024

Analyze the results : Use analytics to determine which variant performs better. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Use analytics to track metrics like click-through rates (CTR) and conversion rates. Interested?

User-Generated 98

User-Generated Marketing Marketers CRM 98

Rock Content

SEPTEMBER 9, 2023

According to research, around 38 percent of today’s digital marketers and brand owners actively plan to revamp and invest in their content strategies in 2023 and beyond. Platform analytics and reporting Membership comes with access to content analytic tools, ongoing performance reporting, and more. out of 5 on Trustpilot and 3.7

Copywriting 98

Copywriting Price Analytics Communications 98

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. You can look at their analytics to measure their authority, engagement rate, and audience demographics. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Martech

JUNE 4, 2024

And from a marketing attribution platform, now it has become an entire attribution and analytics platform. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. Take a few minutes to explain what HockeyStack does and how it does it.

eBook 120

eBook Education User-Generated Whitepaper 120

Search Engine Land

MARCH 1, 2023

In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond. So how are you fostering these relationships and delivering repeatable and measurable revenue? Click here to view more Search Engine Land webinars.

Customer 97

Customer Whitepaper Product Marketing 97

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics.

SEO 117

SEO eCommerce PR Non-Profit 117

Unbounce

NOVEMBER 7, 2023

Updated on November 1, 2023. Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs.

Whitepaper 52

Whitepaper SEO User-Generated Promotion 52

Exposure Ninja

OCTOBER 17, 2023

You can use Google Analytics to find this information). Google Analytics is your best bet. For more info, we’ve even got a guide on how to set up Google Analytics 4. At the end of 2023, you’ll need to update the report to reflect new, current data — otherwise, your offering loses value. Overwhelmed by Marketing Tasks?

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Unbounce

SEPTEMBER 19, 2023

Updated on September 20, 2023. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. Everyone was looking at it in 2023, but some of the enthusiasm is kind of waning a little bit. So my first news story, and I love the big sources.

Copywriting 93

Copywriting SEO Price User-Generated 93

Search Engine Land

FEBRUARY 7, 2023

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create the foundation for CX success this year and beyond. This should be a common goal. Click here to view more Search Engine Land webinars.

Customer 67

Customer Whitepaper Branding Analytics 67

Tiecas

OCTOBER 30, 2023

Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Unbounce

NOVEMBER 27, 2023

Updated on November 27, 2023. For some websites, the desired conversions might be actions like downloading a white paper or filling out a form. Simplify the checkout process Checking out on an ecommerce site in 2023 should be simple, fast, and flexible. Tip: Don’t just optimize your ecommerce store to be mobile-friendly.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Tiecas

AUGUST 1, 2023

With advancements in automation, artificial intelligence, and data analytics, engineers are constantly seeking information on incorporating these technologies into their operations. This chart from the report Manufacturing Content Marketing – Insights for 2023 , published by the Content Marketing Institute, is a good reference.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Unbounce

DECEMBER 18, 2024

These magnets include everything from ebooks and webinars to free trials and whitepapers. Google Analytics : Google Analytics is a powerful tool for tracking website performance and analyzing customer behavior. Google Analytics also integrates with other tools, to help you with A/B testing and funnel analysis.

User-Generated 52

User-Generated Customer Journey Price eBook 52