Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I in 2023 compared to 2020. How big is the spam problem?

Price

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. consumers spent $241.4 year-over-year.

eCommerce

Martech

JULY 22, 2025

How fragmentation became freedom Today’s buyers might research on TikTok, compare prices on Amazon, test in-store and purchase through a brand’s app. The line between B2C and B2B is vanishing. billion in 2023. That journey is intentional, personal and dynamic. In May 2025, streaming accounted for 44.8% sales reaching $2.7

Gen Z

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies.

Shoppers

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Value beyond economics: Price will always be a factor, but Gen Z wants to know more about the value you and your company offer. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.

Gen Z

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending. This means mobile will have a 53.2% share of online shopping versus desktops and laptops. Cyber Week. billion in U.S.

Gen Z

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. The DAP figure is the number of people accessing any one of its apps. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 Email: Business email address Sign me up! Processing.

Retail

Martech

JULY 17, 2025

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. “Where does it stop?”

Transform

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 million fake reviews in 2023 alone. In 2023, 17.4 Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. However, it proactively removed 3.3

Real Estate

Hubspot Marketing

SEPTEMBER 25, 2024

And when 53% of salespeople say selling got harder in 2023, I think it’s a good idea to turn your energy towards sales that have a higher chance of closing. Are you more interested in B2B organizations or B2C organizations? In 2023, 53% of companies experienced longer sales cycles.

Logistics

Welcome Software

JUNE 4, 2025

How a platform built for B2C can damage your bottom line. Yet the allure of B2C platforms like Shopify and BigCommerce continues to grow. As innovation from major players like Adobe, SAP and Salesforce wanes, these B2C platforms are aggressively marketing B2B capabilities that aren't fully functional.

B2C

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. In a nutshell: Klaviyo is a better choice for smaller businesses looking for ease of setup, ease of use, and transparent pricing.

CRM

Martech

JUNE 25, 2025

In the first month of Musk’s ownership, a bogus Eli Lilly account said the pharmaceutical company would give customers insulin, causing its stock price to drop 4.37%. By early 2023, 50 of the site’s top 100 advertisers had stopped advertising or reduced it considerably.

Pharmaceutical

Martech

MAY 2, 2025

Also falling off a cliff: The retailer’s sales, foot traffic and stock price. The retailer appeals to people who dislike Walmart’s generic feel but still want lower prices. In 2023, the company pulled that merchandise from many stores after complaints from right-wing groups. However, it remained available online.

Shoppers

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. And you don’t get “business” status without understanding pricing. The fundamentals of pricing When figuring out how much to charge, it's like setting up a lemonade stand for the first time.

Price

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. The price depends entirely on the game, niche, and target audience. As demand increases for advertising space, so will the price. Is it the right fit for your business? It might be.

B2C

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Ready North Image Source Initially founded in 2005 as PR 20/20, this inbound marketing agency was HubSpot’s first agency partner and the first to introduce Point Pricing.

Inbound Marketing

Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. That’s why we’ve put together this list of Sales Prospecting Software for 2023. Ensure the pricing model aligns with your organization’s size and growth potential. We don’t want you to get left in the dust!

CRM

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Transform

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. Adjust your product as needed without overhauling your entire roadmap.

Pharmaceutical

Customers.ai

APRIL 21, 2023

Our bevy of tools makes it a must-use for B2C businesses of all sizes. Picking AI Tools for Marketing Here are some tips on how to choose the right AI tools for your marketing needs: Consider your budget AI tools can range in price from free to thousands of dollars per month. What does it do? Customers.ai

Transform

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z

Backlinko

MARCH 11, 2024

billion 2023 $5.86 Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool. billion 2022 $5.19

Customer Journey

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. “What can I do about it?”

Shipping

Backlinko

JUNE 4, 2024

trillion 2023 $5.82 trillion in 2023, up from $1.03 trillion in 2023, up from $1.03 trillion 2023 $1.1 of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. trillion 2022 $5.29 trillion 2024 $6.33

eCommerce

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM

Hubspot Marketing

MARCH 15, 2023

Buzzfeed's " 24 Of The Most Anticipated LGBTQ+ Books Of 2023 " Image Source When it comes to book reviews, Buzzfeed knows the right formula. Southern Living’s " Soups To Make Every Month Of 2023 " Image Source When it comes to cooking, what’s in season changes every month. Quotes are a great way to provide value to your readers.

Millennials

Martech

APRIL 8, 2024

Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Q: So I see how this can aid B2C marketers, but what about B2B? No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. A: The B2B side is actually really interesting.

B2C

Martech

JANUARY 17, 2023

Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. The Cooler Screens experience on refrigerator doors shows a video recreation of the products, prices and special offers that shoppers can find chilling inside. screens, with views projected to double in 2023. Why we care.

Retail

Martech

JANUARY 4, 2024

That recession never happened, at least not in 2023. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Electronics rang the bell for discounts peaking at over 30% of list price.

Retail

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Produce short-form videos.

Thought Leadership

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. Pricing: There are free and paid tiers. Pricing: ProProfs Quiz Maker offers a free tier. Twitter Spaces is a fairly new feature that enables you to have live audio conversations on the app. gunna be thriving this whole year ?

Gen Z

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z

Martech

MARCH 19, 2024

The biggest hurdle in searching for B2B writers B2B articles and blog posts were the first most popular content format used by marketing specialists in 2023, with a 94% usage rate compared to 89% in 2022. Quality can suffer when the company constantly changes its focus from B2B to B2C. The downside is the price.

Copywriting

Martech

DECEMBER 13, 2022

But as inflation and subscription prices climb, more people are interested in keeping their costs down. Adding an ad-supported tier to Disney provides more pricing options for consumers. Netflix also offers an ad-supported level priced at $7. Many viewers might still choose the more expensive ad-free tier for these services.

Price