Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc.

Transform 112

Transform CMO User-Generated Management 112

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance B2C Marketers 130

Martech

AUGUST 14, 2023

This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm. With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising.

CMO 98

CMO Marketers Marketing Marketing Mix 98

Search Engine Land

FEBRUARY 7, 2024

The Velvet Powder Puff became a viral sensation at the beginning of 2023. Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. Include the minimum necessary keywords, but don’t go to extremes.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

JUNE 24, 2024

Reddit’s popularity has increased significantly since early 2022, with a notable rise in organic visibility since 2023, as shown by Google Trends. Dig deeper: How the Google-Reddit partnership impacts brand management What does this mean for a brand’s online reputation? Google Trends, “reddit”, U.S. See terms.

User-Generated 88

User-Generated Management Brand Management Branding 88

Rock Content

MAY 8, 2024

During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. As Jeff Bezos says , “Your brand is what other people say about you when you’re not in the room.”

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

Sprout Social

JULY 17, 2023

Governance These teams develop guidelines and policies to ensure consistency and accountability in social media activities across the org—from content creation to engagement and crisis management. For example, they create social media company policies and brand safety guidelines. Or how you stack up to your competitors?

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. According to research, around 38 percent of today’s digital marketers and brand owners actively plan to revamp and invest in their content strategies in 2023 and beyond. Managed account services are also available.

Copywriting 98

Copywriting Price Analytics Communications 98

Hootsuite

JULY 24, 2023

Multiple social media platform integration Tools that allow you to manage Facebook, Instagram, LinkedIn, or Twitter from a single dashboard can help you save a lot of time. Team collaboration and workflow management Collaboration and workflow management are important for realtors who work in teams. Try Hootsuite for free.

Real Estate 97

Real Estate Price Social Media Marketing Analytics 97

Hubspot Marketing

JUNE 6, 2023

It also serves as movie promotion between friends, family, and followers as those who post the photos spread the movie release date as every image has its premiere date, July 21st, 2023, on every image generated. Takeaways for Marketers Lean into new tech like generative AI for your next marketing campaign.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Duct Tape Marketing

JANUARY 9, 2024

This idea of fractional whatever titles, accountants, fractional management consultants, fractional hiring consultants. And the role of a typical CMO in an organization is strategic planning, brand management, obviously the marketing campaigns, analyzing data, helping develop and use a budget, and maybe even managing team players.

CMO 88

CMO Customer Journey Transform Traditional Marketing 88

Duct Tape Marketing

MARCH 2, 2023

This idea of fractional whatever, titles, accountants, fractional management consultants, fractional hiring consultants. I think that this idea has really taken on a life of its own recently, probably like so many things here in the beginning of 2023, very influenced by the pandemic. (02:01): There's no better time to get organized.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Unbounce

JUNE 5, 2024

She is the Brand Manager of 123 Form Builder , an online form builder used to collect data and automate workflows through web forms, surveys, quizzes, and polls. Landed This contractor management and outsourcing provider is leaning into social proof and big logos on their demo request form.

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. Brand managers and marketers can then use what they’ve learned to improve their content marketing efforts. How To Create an NPS Survey Their sheer simplicity makes NPS surveys incredibly easy to create.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. In 2023, Sokratov co-created an ad campaign featuring photos of people tasting Malört for the first time, with the tagline, “Do not drink.

Marketers 107

Marketers Marketing Brand Management Branding 107

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen.

Branding 79

Branding PR Food Gen Z 79

Unbounce

JUNE 8, 2024

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. For live sessions, having a co-host to manage logistics and questions is a smart move.

Marketers 98

Marketers Marketing Promotion Thought Leadership 98

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Like in 2023, when the company bought billboards in Times Square to proudly endorse its climate label. The Oatly team invited the dairy industry to join them.

Fashion 88

Fashion Marketers Marketing Entertainment 88

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Bob Wolfley has worn many hats: Content creator.

Logistics 101

Logistics Gen Z Management Millennials 101

Hubspot Marketing

JUNE 14, 2023

What are the audience perceptions of each competitor's visual design and branding choices? What makes your brand unique from each competitor? They also suggest interviewing brand managers for valuable insight into the color-choosing process. Image Source Semrush’s home page of 2023.

Branding 135

Branding Food Finance Fashion 135

Search Engine Land

AUGUST 8, 2024

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% average above target in 2023. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits.

Shoppers 89

Shoppers Shipping Retail Communications 89