Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 118

Gen Z Influencer Marketing PR User-Generated 118

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? We partnered with Ipsos on a few surveys between October 2022 and January 2023 to find out: In December, shoppers are more motivated than ever to finish holiday shopping. Gen Z-ers had even more left to complete than other generations. [4]

Shoppers 115

Shoppers Gen Z Branding Retail 115

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. Advantages of X Wondering how X can benefit your brand? X vs. Threads: What’s the difference? What is Threads?

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 105

Branding Fashion Gen Z Entertainment 105

TechWyse

MARCH 28, 2023

In their blog, Social Book talks about the significance of International Women’s Day and shares an eye-opening point: women are the main customer group of many brands. More than 80% of women say they will continue to follow their favourite brands. Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

Gen Z 116

Gen Z 2023 Trends User-Generated Social Media Marketing 116

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. 5 top TikTok marketing agencies (with case studies).

Gen Z 110

Gen Z Transform Retail Entertainment 110

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. In 2023 alone, firms are expected to spend up to $4.5 Additionally, an influencer’s reputation can bolster your brand—or harm it if you choose the wrong influencer.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site.

Gen Z 131

Gen Z Millennials Marketing Marketers 131

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 126

User-Generated Retail Non-Profit Advertising 126

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 88

Product Branding Gen Z Health 88

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Look for businesses and individuals who complement your brand and its values. Develop a mutually beneficial partnership.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 103

Entertainment Gen Z Education Food 103

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. Mutually beneficial deals are great for creators but also provide excellent opportunities for brands. "By

Gen Z 91

Gen Z Millennials Inbound Marketing Entertainment 91

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. As a consumer, I love how effortless shopping can now be.

Gen Z 120

Gen Z Inbound Marketing User-Generated Entertainment 120

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

TechWyse

JUNE 26, 2023

Twitter Blue Explained: Everything You Need To Know in 2023 Source: Shutterstock Are you pondering about the idea of leaving Twitter? It aims to promote a new and improved version of Twitter, one where people can safely join the platform. You might want to think again.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences.

Gen Z 130

Gen Z Content Marketing Marketing Marketers 130

Search Engine Land

MAY 20, 2024

First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Do that and Gen Z and millennials will come beating down the door of your blog. Reddit traffic. Driving sales and downloads.

Gen Z 122

Gen Z SEO Millennials Energy 122

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. It was clearly headed for a recession. remains recession-free.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. billion USD in 2023. billion USD as of December 2023. The global influencer market is valued at $21.1

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion users in 2023.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Buffer Marketing

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens.

Gen Z 99

Gen Z Branding PR Marketing 99

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 100

Branding Gen Z Transform Education 100

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 116

Gen Z Millennials User-Generated Marketing 116

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 105

Gen Z User-Generated Branding Education 105

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Now’s the time to add some style to your page with high-resolution photos that represent your brand. Your cover photo can be more stylized, but consider using a colorful background that is consistent with your brand style guide. Promote your page. of Facebook users access the site via mobile, and 81.8%

Gen Z 121

Gen Z User-Generated Millennials B2C 121

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. For brands, that’s a lot of potential to reel in audiences with real buying power with TikTok ads. But how exactly can brands run paid ads so they cause a ripple effect? Think again. .

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes them more likely to take action on the recommendation and purchase.

Gen Z 121

Gen Z B2C Shipping Marketing 121

Rock Content

FEBRUARY 17, 2023

Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. As TikTok’s growth continued, it attracted even more attention as a potential moneymaker and advertising vehicle , since at the end of the day, that’s where the audiences are, so the big brands need to be there too.

Gen Z 78

Gen Z Health Communications Digital Marketing 78

TechWyse

JANUARY 31, 2023

2023 is officially here! 12 TikTok Trends to Guide You in 2023 Source In recent years, TikTok has quickly become one of the most popular apps within the social media sphere–but this is just the beginning. Here are five TikTok trends to look out for this year: More brands will partner with TikTok influencers.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52