Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. X users trend toward white male Millennials without a college degree. X vs. Threads: What’s the difference?

Gen Z 107

Gen Z Branding Advertising Advertisers 107

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 88

Product Branding Gen Z Health 88

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 86

Influencer Marketing Market Trends Gen Z Fashion 86

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 116

Gen Z Millennials User-Generated Marketing 116

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Millennials are 1.9x YouTube has more than 2.5

Video Marketing 124

Video Marketing Millennials User-Generated Education 124

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site.

Gen Z 131

Gen Z Millennials Marketing Marketers 131

Search Engine Land

MAY 20, 2024

First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Do that and Gen Z and millennials will come beating down the door of your blog. Reddit traffic. Driving sales and downloads.

Gen Z 122

Gen Z SEO Millennials Energy 122

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 120

Gen Z Inbound Marketing User-Generated Entertainment 120

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Buffer Marketing

FEBRUARY 20, 2023

Instead, providing Buffer’s AI Assistant with more information about your brand, your product, your tone of voice, and your target audience will help the AI create something much better. Could you write a tweet promoting our 50% Black Friday deal? Our coffee is smooth yet flavorsome. Get started today for free!

Millennials 114

Millennials Transform Promotion Product 114

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Now’s the time to add some style to your page with high-resolution photos that represent your brand. Your cover photo can be more stylized, but consider using a colorful background that is consistent with your brand style guide. Promote your page. of Facebook users access the site via mobile, and 81.8%

Gen Z 121

Gen Z User-Generated Millennials B2C 121

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. Mutually beneficial deals are great for creators but also provide excellent opportunities for brands. "By

Gen Z 91

Gen Z Millennials Inbound Marketing Entertainment 91

Hubspot Marketing

JANUARY 30, 2024

Instead of reprimanding its customers for stocking up on napkins, Chipotle created an opportunity for increased brand loyalty by creating a branded car napkin holder. That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio.

Food 111

Food Marketing Marketers Millennials 111

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 127

Advertising Advertisers Food Gen Z 127

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Here are a few things to track that might help you reveal patterns, sentiments, and preferences so you can better understand the areas that need some improvement: Net Promoter Score (NPS). Creating a brand narrative goes beyond selling. Churn rate.

Direct Mail 98

Direct Mail Marketing Marketers Transform 98

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Gen Z 112

Gen Z User-Generated Transform Education 112

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. But times have changed.

Gen Z 120

Gen Z User-Generated Social Media Marketing Millennials 120

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Brands must focus on highly personalized events and forging personal connections with attendees. And remember – your event is a representation of your brand as a whole. Mindfulness and Wellness.

Event Marketing 109

Event Marketing Food Millennials Health 109

TechWyse

MARCH 28, 2023

In their blog, Social Book talks about the significance of International Women’s Day and shares an eye-opening point: women are the main customer group of many brands. More than 80% of women say they will continue to follow their favourite brands. Many of these brands target a digitally savvy, empowered generation–Gen Z.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

GrowPowerful

MARCH 14, 2023

Written by Brett Schklar & Gary Van Prooyen 2023 has been chaotic. It’s not just about products and promotions. It’s much more than a positioning statement or a brand campaign. Purpose is a millennial magnet. Things are tightening in the tech world, and competitive advantage is more critical than ever.

Millennials 52

Millennials Marketing Mix CRM SEO 52

Rock Content

MARCH 31, 2020

For a long time, communication between companies and consumers was made through physical actions, such as ads in newspapers and magazines, but it evolved to reach channels such as radio and television, further expanding the reach of brands. Now is the time for Digital Marketing , which has become the primary way to promote a company.

Advertising 59

Advertising Advertisers Transform User-Generated 59

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. Promote a video tour Video is the new default on social media nowadays, with the popularity of video-first formats like Reels growing 50% year over year. These Facebook ads are the “bread n’ butter” of real estate social marketing.

Real Estate 104

Real Estate Millennials Analytics Advertising 104

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. This is big for brands vying for the attention of younger consumers. In the US, the volume of social commerce sales is expected to reach over $100 million by 2023. Increased brand loyalty.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Litmus

AUGUST 3, 2023

Started by outdoorsy brands like Patagonia and REI, these bold campaigns put a spotlight on bigger issues and appeal to younger consumers looking to break free from tradition. Shoppers like to buy from brands they know are giving back, especially during the holiday season. Updated August 2023.

Shoppers 73

Shoppers Retail Millennials Analytics 73

Hubspot Marketing

FEBRUARY 5, 2024

As they succeeded, their customers became their brand evangelists. Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand. That’s what Wise did.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. canadaswonderland Now hiring for the 2023 season!

Social Media Marketing 95

Social Media Marketing Fashion Health Millennials 95

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. A bit more personal than ratings, testimonials are an opportunity for buyers to tell others an engaging story about their positive experience with your brand.

eCommerce 81

eCommerce Shoppers User-Generated Promotion 81

SocialPilot

JANUARY 10, 2024

But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. 10 Ways To Get More Views On TikTok in 2023 No matter what reason you have for using TikTok, one thing remains true: the more views you get, the better engagement.

Gen Z 82

Gen Z User-Generated Millennials Promotion 82

Hubspot Marketing

JUNE 28, 2023

So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” In response, the company’s leadership tried to distance the brand from the partnership.

Gen Z 118

Gen Z Millennials Price Promotion 118

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. With 90% of agents promoting their real estate listings online, cultivating an online brand that stands out is essential. More faces at your open house? 1 Social Media Tool for Real Estate Grow.

Real Estate 90

Real Estate Social Media Marketing Marketing Marketers 90