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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S. Processing.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). Many are also being asked to do more with less.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Get MarTech!

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

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Top 10 Digital Transformation Trends For 2023

CMO Network

Every year I set out to predict what the biggest digital transformation and technology trends are going to be in the next year. As 2023 approaches here are 10 trends to keep an eye on. This year, we look at another ten from multicloud to ESG to the next generation of vehicles.