Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Martech

MAY 20, 2025

For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. Signs of improvement Marketers increasingly understand how important AI is to them and marketing as a whole.

PR 85

PR Marketers Marketing Social Media Marketing 85

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Want to embrace the future of social media marketing with ChatGPT?

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Digital Marketer

JANUARY 7, 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.

Content Marketing 78

Content Marketing Marketers Marketing Law 78

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. And while YouTube may be known as a hub for long form content, YouTube Shorts (YouTube’s 60-seconds-long horse in the short-form race) ranks second in the study. Try it free today.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Martech

JULY 24, 2024

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. The only problem is Nike isn’t a sponsor.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Hootsuite

DECEMBER 1, 2022

Check out our blog post on how to set goals for social media marketing. For larger organizations, Showcase Pages can help keep your content marketing focused on the right audience. And don’t let your main Page content get stale: LinkedIn recommends updating your cover image at least twice a year.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Scoop.it!

JANUARY 5, 2023

Traditional content types can get old-fashioned and less attractive to online users, so why not consider some alternative formats? Below are seven content types that will help you attract and engage users in 2023. As you may guess from the name, this content type relates to an oldy-moldy infographic. 4 — Podcasts.

User-Generated 116

User-Generated Fashion Entertainment Promotion 116

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Buffer Marketing

OCTOBER 3, 2024

For example, Brooklin Nash (founder at Beam Content ), asked his audience the maximum amount they’d pay a writer for 1,500 words. Social listening is the easiest way to find relevant content ideas and stay ahead of the curve when it comes to fulfilling your audience’s needs. on Instagram Stories.

SEO 132

SEO Place Product Communications 132

Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? How can content marketers use AI?

Content Marketing 116

Content Marketing Law User-Generated Marketers 116

Digital Marketer

NOVEMBER 17, 2022

5 Effective Digital Marketing Strategies. Let us look at some proven and effective digital marketing strategies that can help you in planning an efficient digital marketing campaign. Content Marketing. To begin, keep one thing in mind, content should not be an afterthought! Most Effective Content Types.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

OnDemand CMO

JANUARY 20, 2023

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Social Media Marketing Social media marketing isn’t just about pushing content out to customers.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketers 103

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Want to get certified in Content Marketing? Pro-tip: Looking for some influencers to get started with?

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Customers.ai

APRIL 21, 2023

Using writing assistants helps saves time and creates more engaging content. AI-Powered Content Marketing Platforms AI-powered content marketing platforms can help marketers manage their content marketing campaigns. Scalenut uses AI to generate content, edit content, and identify keywords.

Transform 91

Transform User-Generated Marketers Marketing 91

Sprout Social

SEPTEMBER 18, 2023

Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Hubspot Marketing

DECEMBER 12, 2023

To our surprise, 39% of the survey participants consider trustworthiness as the primary determinant for achieving a high Google ranking in 2023. LSI (Latent Semantic Indexing) keywords are words and phrases used by Google to grasp the context and meaning of a piece of content and to improve the relevance of search results. The result?

SEO 114

SEO User-Generated Thought Leadership Finance 114

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. These are not absolutes.

Education 93

Education Logistics Promotion Advertisers 93

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. As a business owner, staying up-to-date on the latest marketing trends is crucial. So, what are the best tools for branding your company in 2023? Here are a few ideas for the best tools for branding in 2023. Strategy For Branding Your Company.

Branding 76

Branding Promotion Market Trends Advertisers 76

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketers Marketing 98

Digital Marketer

NOVEMBER 17, 2022

Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization. Organic visibility is the most sought-after marketing channel out there.

Digital Marketing 81

Digital Marketing Marketers Marketing SEO 81

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Buffer Marketing

DECEMBER 6, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).    Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. " Pause.

Copywriting 138

Copywriting SEO User-Generated Social Media Marketing 138

Hootsuite

NOVEMBER 28, 2023

Zero-click search content can appear within a SERP as featured snippets, knowledge panels, video carousels, and more. These formats have evolved in the last few years and will continue to change, keeping content marketers on their toes. Of… — Helen Guo (@HelenGuo_) September 29, 2023 3. Single location in New York.

User-Generated 131

User-Generated Social Media Marketing Branding Content Marketing 131

Neil Patel

FEBRUARY 3, 2023

Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023.

User-Generated 145

User-Generated SEO Transform Entertainment 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Simply put, video marketing strategically uses visual content to promote products, raise brand awareness, and generate engagement.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. Social Media Marketing. If you’re looking to reach a larger audience and engage with customers regularly, social media is a small business must-have.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketers 145

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. Below, I share four marketing ideas for promoting your financial services. That’s why investing in SEO content marketing should be a must. Social Media Marketing 4.9

Marketers 129

Marketers Marketing User-Generated Social Media Marketing 129

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80