Remove 2023 Remove eBook Remove User-Generated
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The 4 types of content buyers want

Martech

We now can generate more content than ever before, but should we? Events Content related to user events received considerable attention. We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Take a section each quarter and turn it into an ebook featuring one topic.

eBook 136
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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

eBook 145
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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

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The greatest hits: Repurposing your best content for social media

Sprout Social

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled.

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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers. March 14, 2024.

Price 111
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 107
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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.