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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted. Marc Andreessen defines it as being in a good market with a product that satisfies that market. This shift becomes evident in how marketing implements its measurement program.

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A Step-by-Step Guide to How I Do Content Research

Hubspot Marketing

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. A tool like Sprout Social Listening helps you conduct in-depth market research and identify relevant trends in topics and behavior, so you can create more targeted and useful content for your Gen X social media strategy.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

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An open letter to CEOs and CFOs about GTM

Martech

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. Critical facts for your 2025 GTM strategy 1.

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Google Looks To Reduce Search & Ad Units With Buyout Program

Search Engine Roundtable

Just when you thought the layoffs were over (remember January 2023), Google is offering a buyout program across search and ad units, including knowledge and information and central engineering units as well as marketing, research and communications teams, CNBC has reported.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. Kyle Coleman: 22. Ty Magnin: 22.

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