Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

APRIL 8, 2024

If used effectively, you can generate significant profit for companies. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. The conversational bot will keep generating text and images until the person or team launching the ad is happy with the result.

User-Generated 136

User-Generated Advertisers Advertising Communications 136

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertisers 111

Advertisers Advertising Transform Manufacturing 111

Hubspot Marketing

JANUARY 22, 2024

On top of that, running influencer campaigns on social media is becoming much more streamlined; influencers drive awareness to products, and users can purchase them without ever leaving the app. It's also the trend marketers are investing in the most this year, outpacing influencer marketing, podcasting, and live-streaming.

eCommerce 135

eCommerce Marketing Marketers Influencer Marketing 135

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Hubspot Marketing

JUNE 6, 2023

Warner Bros Pictures: Barbie Movie Selfie Generator The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover. Inclusion is key.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. billion monthly active users in Q4, 2021, up from 381 million in 2019. The decline of third-party cookies.

Advertisers 122

Advertisers Advertising Transform Customer Acquisition 122

Martech

JUNE 28, 2024

How data fatigue drives decision paralysis The 2023 Decision Dilemma global study by Oracle, which surveyed over 14,000 employees and business leaders across 17 countries, uncovered a growing “decision paralysis.” For example, online quizzes generate an average click-through rate of 35-55%. minutes with static content.

Marketing Strategy 122

Marketing Strategy Shoppers Transform Marketing 122

Martech

MAY 30, 2024

In 2023, nearly 45.6% To fight against phishing attacks and keep users safe, spam monitoring today uses more complex algorithms than sending frequency. This allows you to scale safely while focusing on active lead generation. So, even after a warm-up process, emails can still end up in the spam folder. No unpleasant surprises.

Health 116

Health User-Generated Email Marketing Place 116

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 105

Thought Leadership B2C Marketing Marketers 105

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients.

User-Generated 121

User-Generated Advertisers Advertising Logistics 121

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. The challenge?

Price 129

Price Marketing Marketers Analytics 129

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketing Marketers User-Generated 80

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Updated on September 20, 2023. Everyone was looking at it in 2023, but some of the enthusiasm is kind of waning a little bit. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early.

Copywriting 93

Copywriting SEO Price User-Generated 93

Kevin Indig

NOVEMBER 13, 2023

Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks. I’ll be the first to admit that I’ve prioritized search engines over users and traffic over everything, especially early on in my career. But the industry is falling apart.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Spiralytics

MARCH 7, 2023

This information can help you target your marketing and sales efforts more accurately. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. For example, 75% of Pinterest’s users are female, so ads on the site may perform better.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Generate sales and revenue. by the end of 2021 and Snapchat by 2023.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Meta , for example, recently removed marketers’ ability to target underaged users based on their in-app activity.

Performance Marketing 98

Performance Marketing Branding Customer loyalty User-Generated 98

Sprout Social

DECEMBER 12, 2023

To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing.

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketing 145

Lusha

JUNE 16, 2023

To figure out which of these highly rated sales intelligence tools is right for your team, we narrowed down the top six leading the market in 2023. Sales intelligence software gathers and processes data for companies to help support their go-to-market activities. But not every software package suits every organization.

User-Generated 52

User-Generated CRM Market Research Performance Marketing 52

Martech

JUNE 8, 2023

Its value has also generated an ongoing debate among email marketers. 19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Take our brief 2023 MarTech Replacement Survey 3.

Gen Z 106

Gen Z Logistics Finance Energy 106

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. That’s the power of a creative brief. Or are they designers with big 4K screens?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Updated on November 2, 2023. 55 min read In 2023, artificial intelligence hit the collective consciousness like a runaway Tesla Cybertruck. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. The second is generative.

PR 98

PR Marketing Marketers Non-Profit 98

Martech

NOVEMBER 13, 2024

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Its Terminus Data Studio feature functions like a CDP for Terminus users.

B2C 122

B2C User-Generated Marketing Marketers 122

Martech

APRIL 26, 2024

Global brands recognize the importance of TikTok as a key way to reach and engage with audiences, encourage user-generated content and partner with relevant influencers. In addition to changing the name and logo , Musk made a series of sweeping changes to the app, causing UX issues, outages and a flight of users and advertisers.

Whitepaper 96

Whitepaper User-Generated Law Marketing 96