Remove 2023 Remove Performance Marketing Remove User-Generated
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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Its Terminus Data Studio feature functions like a CDP for Terminus users.

B2C 122
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. We’re starting to see the transition,” he said.

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The 7 Stages of AI Proficiency

Orbit Media Studios

Stage Zero: The AI User It started with a poem. It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. But often, its not very good.

Transform 101
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What’s the state of email beyond 2023? by Litmus

Martech

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. That’s a lot of emails.

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5 ways to optimize your ad campaigns in 2023 by Creatopy

Martech

In a nutshell, this means running experiments, analyzing performance data and finding improvement opportunities. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. The easiest way to do this is to turn to creative automation.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.