article thumbnail

Social media advocacy: How to promote a cause in 2025

Hootsuite

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Their 2023 campaign leaned hard into the trend that highlights how much men think about the Roman Empire. What is social media advocacy?

article thumbnail

How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shining a light on the missing menopause market

SmartBrief - Marketing

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

article thumbnail

2024 holiday sales live up to the record-breaking projections

Martech

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way. billion in U.S. billion and was up 7.3%

article thumbnail

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

article thumbnail

Why brands must bridge the knowledge gap in AI adoption

Martech

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

article thumbnail

9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. billion visits in 2023, making it one of the most popular websites in the world. Is Reddit a good platform for marketing? Reddit is… interesting.