Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

Gen Z 121

Gen Z Shoppers Retail Price 121

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Martech

JULY 16, 2024

In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV. million in 2022.

Advertising 116

Advertising Advertisers Branding Marketers 116

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Instagram was 35%.

Advertising 116

Advertising Advertisers Product Place 116

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

Gen Z 127

Gen Z CRM Millennials B2C 127

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Are you getting the most from your stack? How it works.

Advertising 130

Advertising Advertisers Management B2C 130

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In the same period, the proportion of new advertisers decreased 29%. Image: Mintegral, “State of Media Buying in H1 2024.”

Advertisers 121

Advertisers Advertising Promotion B2C 121

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. What is working in 2024 Despite all the above challenges, Demandbase is identifying strategies that are proving beneficial in the B2B space. Hopping ran through some highlights.

Marketing 121

Marketing Marketers Advertisers Advertising 121

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 119

Retail Marketing Mix Marketing Marketers 119

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 120

Branding Advertising Advertisers Price 120

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles. Why we care. Between the lines. What they’re saying. Bottom line.

Advertising 109

Advertising Advertisers Management Product 109

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. The first was in 2006 when Disney traded him to NBC for the rights to Oswald the Rabbit, the ur-Mickey Mouse.

B2C 113

B2C Energy User-Generated Retail 113

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Influencer Marketing 116

Influencer Marketing PR Social Media Marketing Marketing 116

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year. billion for the same period last year.

Advertising 116

Advertising Advertisers Management Video Marketing 116

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners.

Law 117

Law Advertising Advertisers Management 117

Martech

JULY 1, 2024

In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. Take our brief 2024 MarTech Replacement Survey The company said it looks forward to continuing dialogue with EU regulators about this. Are you getting the most from your stack? Why we care.

Digital Marketing 121

Digital Marketing Law Advertising Advertisers 121

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 118

Food User-Generated Advertisers Advertising 118

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Home Depot hosted its first-ever InFronts advertiser event last year.

Retail 120

Retail Transform Advertising Advertisers 120

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 117

Retail Shoppers Advertising Advertisers 117

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertising 125

Martech

JULY 18, 2024

In digital advertising, not all views are equal. Dig deeper: Why we care about CTV and OTT advertising Branding is key. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Mobile users in the study showed higher intent, so mobile ads were better at driving sales than CTV ads.

Advertisers 119

Advertisers Advertising Branding B2C 119

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. million in 2005.

Transform 115

Transform Price Entertainment Advertisers 115

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers. Focusing on their own companies, average revenues are growing faster than markets at 16.4% in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

AUGUST 1, 2024

“Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 118

Retail User-Generated Price Advertisers 118

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. 2024 could be a pivotal year for advances in both predictive and generative AI.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. Print and out-of-home advertising. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. Consider these costs and channels to attract attendees.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

B2C 130

B2C Marketing Marketers Performance Marketing 130

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 134

Retail Entertainment Influencer Marketing Advertisers 134

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. Learn why B2C – and B2B – marketers should pay attention to them. But the unexpected news for most is the rise in spending on retail media networks.

Retail 115

Retail B2C Advertisers Advertising 115

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 125

Customer Direct Mail Transform Health 125

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132