SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Multiply by 100, and that’s your social share of voice.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Why we care: Influencer marketing is now big business. Email: Business email address Sign me up!

Influencer Marketing 116

Influencer Marketing PR Social Media Marketing Marketing 116

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Instagram was 35%.

Advertising 116

Advertising Advertisers Product Place 116

Hootsuite

APRIL 9, 2025

Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 6. 54% of U.S. 63% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

JULY 10, 2024

teens and introduced AI disclosure requirements for advertisers. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Advertisers can now only target teens using broad options like location, language and device info.

User-Generated 118

User-Generated Advertising Advertisers Branding 118

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? million (+3.2%).

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketing 94

Buffer Marketing

APRIL 7, 2025

To understand how engagement is evolving, we decided to look at median engagement rates over the year between January 2024 to January 2025. Engagement patterns between January 2024 to January 2025 Engagement rates don’t exist in a vacuum. In January 2024, LinkedIn’s median engagement rate was 6.00%.

User-Generated 125

User-Generated Branding Advertising Advertisers 125

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Source: LinkedIn 5.

User-Generated 115

User-Generated Education Real Estate Transform 115

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. You get the idea.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 141

Entertainment Advertising Advertisers eCommerce 141

Martech

AUGUST 1, 2024

“Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. This is certainly a bright spot for markets and may soothe concerns over the AI hype being overblown.” The company expects revenue growth next quarter to be between $38.5

Retail 118

Retail User-Generated Price Advertising 118

Marketing Insider Group

JUNE 24, 2024

You can make the most of your social media experience by exploring the benefits and drawbacks. This guide will examine whether social media remains a helpful marketing tool in 2024. Quick Takeaways Social media remains incredibly popular worldwide.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Martech

APRIL 17, 2025

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 market share. YoY growth in 2024, reaching $88.8

Retail 79

Retail Advertising Advertisers Marketing 79

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 134

Retail Entertainment Influencer Marketing Advertising 134

Martech

APRIL 19, 2024

These purchase-minded consumers are also spending a great deal of time on social media. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 Naturally, marketing leaders are taking note of the connection between social media and buying behavior.

Social Media Marketing 128

Social Media Marketing B2C Whitepaper Marketing 128

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 87

B2C Social Media Marketing User-Generated Entertainment 87

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

MAY 14, 2025

Social media usage demographics in Australia As social media continues to evolve, Australians arent just using it to chat with friends and familytheyre using it to stay connected to the world around them. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z 72

Gen Z Millennials User-Generated Entertainment 72

Martech

MAY 20, 2025

For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. Also, 29% of companies have an AI council, up from 25% in 2024. Signs of improvement Marketers increasingly understand how important AI is to them and marketing as a whole. It was conducted from February to April 2025.

PR 82

PR Marketing Marketers Social Media Marketing 82

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Hubspot Marketing

MAY 27, 2024

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. Table of Contents Are Facebook ads worth pursuing in 2024? Many companies advertise on Facebook because it works.

Gen Z 126

Gen Z Customer Journey Advertising Advertisers 126

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Read: Podcasting in 2025: What You Need + 9 Steps To Get Started Lets take a look at some examples of organic marketing in action.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? 1] “Thinking vs Feeling: The Psychology of Advertising.” million per year.[1]

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 86

Branding Gen Z Pharmaceutical Health 86