Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 117

CRM User-Generated Analytics Management 117

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 135

Analytics Social Media Marketing Place Branding 135

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Social Media Marketing 124

Social Media Marketing User-Generated Education Customer 124

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. Instagram has native analytics  on its app, but they’re pretty limited. Write compelling captions 8.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This enhancement also saves a lot of time and puts more of your vital product information in one place. Having all of this information in one place will be a significant time saver.

CRM 115

CRM Analytics Place Product 115

Sprout Social

OCTOBER 7, 2024

Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. Sprout Social’s analytics and reporting features offer deep insight into how your audience responds to your content, so you can make smarter decisions and get better results. Publish at the right time.

Entertainment 120

Entertainment Place Analytics Management 120

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5. 

SEO 125

SEO User-Generated Analytics Price 125

Hubspot Marketing

JULY 10, 2024

It’s a great place to start if you’re dipping your toes in the water. Though the rank tracking on Google Search Console is not a thorough one, I wanted to include it on this list because it is 100% free, and if you’re already using Google Analytics and other marketing tools, it’s easy to get up and running.

Price 138

Price SEO User-Generated Management 138

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. of revenue in 2024 compared to 9.1%

Transform 140

Transform Branding CMO Education 140

Buffer Marketing

SEPTEMBER 16, 2024

  Crowded as it may be, it’s still a powerful  social media marketing  platform for businesses and creators — if you have the right  social media strategy  in place.  Well, you’ve come to the right place.   Great! Is there a best time to post on Facebook?

User-Generated 121

User-Generated Analytics Social Media Marketing Place 121

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. Dig deeper: 3 keys for email marketing in 2024: AI, change, learn 3.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. Accurate data analytics assist advertisers with planning and decision-making.

Advertisers 59

Advertisers Advertising Transform Energy 59

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Businesses Grow

DECEMBER 23, 2024

What were the most popular blog posts of 2024? This is more difficult to answer today than a few years ago because my posts are read in so many different places today. ” Here at least is an estimate of the most popular posts of 2024 based on post views.

Education 57

Education Place Branding Marketers 57

Buffer Marketing

AUGUST 21, 2024

But if you’re at the beginner level or someone who’s just got their foot in social media from another career, Meta’s course is the perfect place to begin. You might not get the highest return-on-investment (ROI) from this course if you’ve already been at the social media marketing thing for a while.

Social Media Marketing 118

Social Media Marketing Copywriting Price Marketers 118

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions.

Shoppers 124

Shoppers User-Generated Price Promotion 124

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports. 8 of the best social media competitor analysis tools for 2024 1. And to understand that context, you need competitive analysis tools.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Threads Threads is an emerging platform that’s seen massive growth since its launch in late 2024.

Entertainment 111

Entertainment Education User-Generated Retail 111

SmartBrief - Marketing

MARCH 26, 2025

This concern is particularly pressing as Gartner’s 2024 CEO Survey found that growth as a top business priority has increased by 25%, reaching its highest level in a decade. ” Their research demonstrates that companies placing marketing at the core of their growth strategy consistently outperform their peers by 1.5-2x

CMO 95

CMO Transform Analytics Communications 95

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Algorithm updates and AI overviews alone have caused a lot of disruption (that's putting it mildly) in 2024. Choose your goals.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Here are 9 tips to get started with this often weird and wacky place. There are over 100,000 subreddits on Reddit in 2024 ; there are at least a few relevant to your organization. Source: Statista Ready to dive into Reddit marketing?

Marketers 98

Marketers Marketing Promotion User-Generated 98

Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics.

CRM 122

CRM Marketing Automation Platform Analytics Place 122

Buffer Marketing

JULY 16, 2025

🥉 Single images landed in last place for reach on the platform. Here’s a look at the numbers: 🏅 Pictures took first place for engagement on Facebook, earning 35% more engagement than text posts and nearly 44% more than videos. 🥈 Carousels performed strongly, earning 60% more reach than images.

User-Generated 128

User-Generated Place Branding Analytics 128

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. View this post on Instagram A post shared by Vipul Juneja (@vipul_juneja) Focus on becoming an Instagram account that’s the go-to place for getting information about your niche.

Entertainment 104

Entertainment Education User-Generated SEO 104

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Startups can be very agile.

SEO 136

SEO Gen Z Finance User-Generated 136

Sprout Social

MARCH 28, 2025

Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more. How to get trial reels on Instagram As of December 2024, trial reels rolled out globally to professional brand and creator accounts.

User-Generated 97

User-Generated Traditional Marketing Social Media Marketing Branding 97

Hootsuite

APRIL 9, 2025

of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hubspot Marketing

OCTOBER 18, 2024

or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. Work with industry groups or local partners to cross-market your event to similar audiences.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Marketing Insider Group

JANUARY 8, 2025

eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. Use tools like surveys, analytics, and social media insights to identify your target audience’s values and tailor your campaigns accordingly. Google), and publisher websites.

Advertisers 113

Advertisers Advertising Promotion Entertainment 113