Buffer Marketing

NOVEMBER 4, 2024

To make things easier, we researched and compiled information about the top social media sites in 2024. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. Is your target audience using that social media site? Sina Weibo 12. Pinterest 14. LinkedIn 16.

Branding

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. Screaming Frog SEO Spider Screaming Frog SEO Spider is probably the best free tool available. Dig deeper: 5 free SEO tools and plugins to try 4.

SEO

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Martech

JULY 30, 2024

GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? How is GEO similar to SEO? How is GEO different from SEO?

Transform

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. million in their first year and sold the business for $7 million in 2024. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. Here’s how to take control of your travel SEO strategy. Yet, small players can still succeed.

SEO

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. D’Loraine’s advises.

Gen Z

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Some tools will score content by assigning an objective number, while others will gather analytical data.

Analytics

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Martech tools: HubSpot: For content management and analytics. Use SEO best practices to improve visibility in search engines.

Whitepaper

Hubspot Marketing

NOVEMBER 18, 2024

According to a 2024 Statista survey : 22.4 While almost half (47%) of brands in 2024 spend less than $10K, anywhere from roughly 8-20% of brands also spent anywhere between $11K and $500K! Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip.

Influencer Marketing

Hubspot Marketing

AUGUST 20, 2024

Take SEO analytics company Ahrefs. Improve your SEO. In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023. Dive deeper into these use cases and find a list of helpful tools in her article, 17 Best AI SEO Tools & How to Use AI in 2024 [New Data].

User-Generated

Buffer Marketing

AUGUST 28, 2024

💡 Learn more : 13 Ways to Get More Followers on Instagram in 2024 How to get your first 1,000 followers on TikTok How often should you post : 1–4 posts/day What type of posts get the most engagement : Video The TikTok algorithm works like a search engine at this point. People go to it to search for specific queries.

Entertainment

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. There are over 100,000 subreddits on Reddit in 2024 ; there are at least a few relevant to your organization. Source: r/marketing on Reddit Sharing helpful content on Reddit also comes with mega SEO perks. You get the idea.

Marketers

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Are you getting the most from your stack?

CRM

Hootsuite

JULY 26, 2024

1 Analytics Tool for Growth Beautiful reports. 8 of the best social media competitor analysis tools for 2024 1. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Competitive analysis can be a key input for your social SEO strategy. Clear data. Try it free today.

Analytics

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. TikTok SEO 3. These are a lot of powerful features!

SEO

Hubspot Marketing

DECEMBER 12, 2024

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. What can you do?

Tentpole

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. March 14, 2024. March 14, 2024.

User-Generated

Sprout Social

JULY 30, 2025

It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task.

Content Marketing

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing

Hubspot Marketing

DECEMBER 16, 2024

Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. Some content needs to be updated at least once a year, like a blog post on Top small business apps in 2024. How often should you update content?

SEO

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. This programmatic SEO strategy ensured they had a page for every tutoring need.

Customer Journey

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. The biggest changes to this algorithm update took place in late 2023 and early 2024. As of March 2024, the helpful content update is no longer a thing. Googles March 2024 update specifically targeted sites using AI to generate low-quality content at scale.

User-Generated

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications. reach, impressions, engagements), building reports, and optimizing content performance.

Social Media Marketing

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Canva: Blog You know who has terrific organic blog content? Besides HubSpot, of course.)

Gen Z

Sprout Social

JUNE 27, 2025

Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. You can analyze interactions in YouTube analytics tools to learn, improve and report on your YouTube strategy. minutes daily on the site.

Analytics

Hootsuite

NOVEMBER 21, 2024

Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines. The word count and quality content in long-form articles can drive organic traffic to your site, increasing your visibility in search engine optimization (SEO) results and SERPs.

Social Media Marketing

Sprout Social

JANUARY 22, 2025

This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Socials analytics highlighting how you can analyze your LinkedIn audience based on industry and job title. If nothing else, hashtags can really help with LinkedIn SEO. Do you plan on recruiting?

Marketing Strategy

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric. Google Analytics 4 (GA4) doesnt track unique pageviews. You might have 500 people visit your page in a month.

Customer Acquisition

Customers.ai

DECEMBER 4, 2024

pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. What’s the connection between email list growth hacks and SEO? How can analytics tools enhance email list growth hacks? Ready to build faster, smarter, and bigger? How can partnerships boost email list growth hacks?

CRM

Hubspot Marketing

AUGUST 4, 2025

The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% in 2024, putting enormous pressure on teams to do more with less. Social media publishing and analytics systems 7. Creator-focused email marketing tools Analytics & SEO 11. growth year-over-year.

CRM

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever.

Market Trends

Martech

MAY 20, 2025

Also, 29% of companies have an AI council, up from 25% in 2024. Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO. It was conducted from February to April 2025. Processing.

PR