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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Dig deeper: 4 tips to build customer loyalty with email Updated answer: When measuring the costs and benefits of acquiring new customers versus running a loyalty program with existing customers, there are several key performance indicators (KPIs) to consider for each group: For acquiring new customers: 1.

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How marketers can go beyond random acts of AI and why they should

Martech

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. Let me explain.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Regularly analyze these metrics to refine your strategy and improve results. 6) Return on Investment (ROI) Understanding the financial impact of content marketing is essential to gauge its effectiveness and justify the investment.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

in Spring 2024) 8.5% increase in customer satisfaction (up from 6.1%) 10.8% Nearly 70% of respondents expect their senior marketing leadership title to remain unchanged in the next five years, with Chief Growth Officer and Chief Customer Officer seen as the most likely alternatives. in 2024, respectively.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How a free AI tool will help you develop a customer marketing strategy

Martech

Customer supports costs (2023 and 2024). Average monthly support costs (2023 and 2024). Gemini added 2023 and 2024 lifetime values for each customer. I didn’t add data like customer satisfaction scores, for example, or referrals. Nor did I take a shot at adding customer acquisition costs.

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How Centerfield is sifting insights from millions of phone calls

Martech

Customer acquisition company Centerfield had not so much a jumble but a mountain of unstructured words from calls to their call centers. Supercharging customer acquisition “In a nutshell, we supercharge customer acquisition for our clients,” explained Aniketh Parmar, EVP technology at Centerfield.