Chief Martec

MAY 8, 2024

2024 Stackie Lifetime Achievement Awards There are some companies that have entered The Stackies many times over the years. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration. Itaú (4 Martech Stacks) Here’s Itaú’s 2024 Stackie illustration. Without a doubt, Sargento is our reigning champion.

Customer Journey 117

Customer Journey Digital Marketing Management Product 117

Unbounce

JANUARY 6, 2025

Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. March 14, 2024. March 14, 2024. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream. Facebook Reels also provide opportunities for engaging storytelling.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sachs Marketing Group

DECEMBER 1, 2023

As we get closer to 2024, small business marketing has evolved into a dynamic and challenging arena. Today’s businesses face the dual task of staying ahead in the digital marketing curve while maintaining an authentic connection with their audience. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Get MarTech!

User-Generated 111

User-Generated Transform Analytics CMO 111

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Want to get certified in Content Marketing?

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. long form content can really dig into a subject (and convert social media users into paying customers, too). “You

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Hubspot Marketing

OCTOBER 22, 2024

Before we get into it, let’s define what an AI marketing bot is and dig into why they’re becoming more mainstream. Table of Contents What is an AI marketing bot? Why are AI marketing bots so popular in 2024? 9 Best AI Marketing Bots You Need to Try What is an AI marketing bot? Sales and Leads 7.

User-Generated 110

User-Generated Marketing Marketers CRM 110

Chief Martec

DECEMBER 5, 2023

And if you try to tie it to the keywords that people are overindexing on at the moment, it’s all too easy to blend into the same backbround-radiation platitudes we’ve been observing for two decades of digital marketing. Now with “AI” inserted in every other sentence. One more thing. I certainly did.

Transform 103

Transform Thought Leadership Customer Journey Digital Marketing 103

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. Keyword stuffing will not work in 2024 nor has it for a long time. Well, those days are gone.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

Analytics 74

Analytics CRM Law Advertising 74

Martech

NOVEMBER 29, 2023

But that’s not how all email marketers think. Quantity versus quality “For years, companies have relied on inactive accounts to boost their email [list] size,” said Ryan Phelan co-founder of digital marketing services company RPEOrigin.com and a MarTech contributor. That’s when both Google and Yahoo!

Email Marketing 132

Email Marketing eCommerce Customer Journey Marketing 132

Digital Marketer

MARCH 1, 2024

Without a consistent inflow of customers, even the best business idea will fail to flourish. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 Want to get certified in Content Marketing? And 2024 is a tech-savvy era. So, let’s jump right into it!

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Duct Tape Marketing

AUGUST 22, 2024

Leadership goes beyond just creating a plan—it’s about guiding the entire marketing function to support business growth. [10:34] 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? Hey, digital marketers, this one's for you.

CMO 88

CMO Customer Journey Transform User-Generated 88

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Rock Content

AUGUST 13, 2023

Given its pivotal role in digital marketing strategies, neglecting your SEO objectives can detrimentally impact your long-term marketing endeavors. Increasing conversions emphasizes turning visitors into customers, fostering actions like signing up or downloading resources, while indicating your marketing effectiveness.

SEO 98

SEO User-Generated Digital Marketing Fashion 98

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024.

Gen Z 69

Gen Z Marketing Marketers Logistics 69

Martech

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. What value exchanges are being created across the customer journey. How brands are balancing personalization with consumer trust. How Replacements, Ltd.

Transform 115

Transform Logistics Customer Journey Management 115

Search Engine Land

APRIL 11, 2024

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. Allowing branded in Performance Max The alternative path is to allow all stages of the customer journey. That said, if an urgent edit is needed, we’ll make it.

Logistics 105

Logistics eCommerce Price Advertising 105

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year.

Transform 83

Transform Marketing Marketers Gen Z 83

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Unbounce

JULY 4, 2024

Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” He performs online marketing, web analytics, and split testing at MongoDB. He teaches digital marketing at General Assemb.ly. These pages are crucial touchpoints in your customer journey.

Customer Journey 111

Customer Journey User-Generated Analytics Shipping 111

Exposure Ninja

NOVEMBER 3, 2023

Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s make 2024 your best year for leads and sales ever. Is your digital marketing underperforming ? More importantly, we need high-quality leads that are likely to convert.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Martech

JUNE 20, 2024

“If it touches the ecommerce team, for instance, and they’re involved in what the experience needs to be and what content needs to be sent to your customers, that requires a level of coordination between [ecommerce, experience and marketing] teams.” Are you getting the most from your stack?

CRM 108

CRM eCommerce New Technology Marketing Automation Platform 108

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Craft compelling content Content is king in email marketing.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Search Engine Land

MARCH 5, 2024

Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Get the daily newsletter search marketers rely on. A way to assess information at each step of each journey.

Customer Journey 95

Customer Journey SEO User-Generated Digital Marketing 95

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Digital Marketing Knowledge.

Telemarketing 112

Telemarketing Marketing Marketers Customer Journey 112

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Hootsuite

DECEMBER 9, 2020

Are you ignoring baby boomers in your digital marketing? Increased time with social media, digital video, gaming, and mobile payments have yielded new forms of digital literacy and habits set to outlast the pandemic. In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Search Engine Land

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. What value exchanges are being created across the customer journey. How brands are balancing personalization with consumer trust. How Replacements, Ltd.

Transform 76

Transform Logistics Customer Journey Management 76

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Search Engine Land

JUNE 24, 2024

While this is a simple, two-step customer journey, many customer journeys are much more complex, with multiple steps in between. While cookie tracking hasn’t always provided the most accurate data, it’s been the workhorse we’ve relied on as digital marketers.

User-Generated 80

User-Generated Customer Journey Law Advertising 80

Hubspot Marketing

MARCH 5, 2025

The clue is in the name, but marketing analytics is not the same as business analytics. However, business goals and performance should be considered when measuring marketing. B2B Marketing Data to Collect The best and worst thing about digital marketing analytics is that you can track everything, which can be overwhelming.

Analytics 60

Analytics Customer Acquisition CRM Marketing 60

Rock Content

MAY 29, 2023

Google, for example, should disable the third-party cookies in Chrome by 2024. This change is worrying when 85% of marketers say their marketing activities depend somewhat or wholly on third-party cookies. Before writing your marketing emails, make sure you have a segmentation that makes sense. See you there!

Email Marketing 98

Email Marketing User-Generated Communications Marketing 98