Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. But buyer beware. Shopping is the easy part.

Marketing 126

Marketing Marketers User-Generated New Technology 126

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Source This is not going to improve.

SEO 107

SEO Branding User-Generated PR 107

Martech

AUGUST 12, 2024

Improving the impact of your email marketing Good data health helps you send more targeted, accurate emails to your contacts and reduces the risk of violating email compliance rules and regulations. This will allow you to see the current number of records with the issue, and how many records have had that issue.

Health 124

Health CRM Communications User-Generated 124

Martech

OCTOBER 14, 2024

Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024. Let me explain. It’s not. That’s not realistic.

Law 131

Law Email Marketing eCommerce User-Generated 131

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Marketing 133

Marketing Marketers Customer Journey Email Marketing 133

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Marketing Plan 135

Marketing Plan Retail Email Marketing User-Generated 135

Martech

JULY 30, 2024

Dig deeper: Why startups need more than just press releases Recognizing the similarities in strategies While startups and established brands often have different marketing strategies, they share similar tactics for attracting leads. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 132

Content Marketing Transform User-Generated Marketing 132

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 140

Market Trends Email Marketing Marketing Marketers 140

Sprout Social

JANUARY 27, 2025

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. In fact, email marketing, in general, is. Glossier: UGC A lot of brands invest in user-generated content these days. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. The Trevor Project: 2024 U.S. Share via social media and email marketing. How can we better match user intent when they are searching online? Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Hubspot Marketing

APRIL 23, 2025

Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. billion in 2024. In each video, they compare name-brand and Coscto-brand alcohol.

PR 99

PR User-Generated Transform Thought Leadership 99

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated 96

User-Generated Health SEO Finance 96

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Are you aiming for increased brand awareness, lead generation, or sales growth? For instance, maybe you wish to increase online sales.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Backlinko

JULY 26, 2024

Want to learn about the state of blogging in 2024? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. 26% of respondents claim blogs deliver “strong marketing results”. What are the benefits of blogging to businesses?

B2C 89

B2C User-Generated eBook SEO 89

Hubspot Marketing

DECEMBER 30, 2024

Algorithm updates and AI overviews alone have caused a lot of disruption (that's putting it mildly) in 2024. More specifically, over one in three marketing leaders use conversion rates as a top KPI that they prioritize in content tracking. Because it could show that your most important content isn't resonating with users.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

DECEMBER 12, 2023

Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts. 7 Essential AI Insights for Marketers in 2024 1. As an experienced email marketer or a creative copywriter? Let’s break this down in a "day in the life" of an AI-enabled marketer.

Transform 129

Transform User-Generated Copywriting Marketing 129

Hubspot Marketing

OCTOBER 22, 2024

Why are AI marketing bots so popular in 2024? 9 Best AI Marketing Bots You Need to Try What is an AI marketing bot? An AI marketing bot is software that uses artificial intelligence, like machine learning and natural language processing, to generate responses based on user prompts.

User-Generated 112

User-Generated Marketing Marketers CRM 112

Scoop.it!

JUNE 13, 2024

Tailoring your email content to specific audience segments can significantly enhance relevance, engagement, and overall success in email marketing , leading to a 30% higher open rate compared to campaigns that don’t use segmentation. The post Revitalizing Email Marketing with a Curated Approach appeared first on Scoop.it

Email Marketing 105

Email Marketing Marketing Marketers Finance 105

Hubspot Marketing

MAY 27, 2024

So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. Table of Contents Are Facebook ads worth pursuing in 2024? I bet you may feel the same way if you’re new to Facebook marketing. Incorporate video ads.

Gen Z 126

Gen Z Customer Journey Advertising Advertisers 126

Customers.ai

DECEMBER 17, 2024

Get Aaron's entire pic.twitter.com/5hGk5oBC0F — CustomersAI (@CustomersAI) December 16, 2024 When your workflows are clean and intentional, you can focus on driving results instead of fighting chaos. The Solution: Simplifying Your Email and SMS Flows Combine Email and SMS Strategically Email and SMS dont need to compete.

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. 2022 : Generative AI sees it’s biggest boom with the release of ChatGPT and DALL-E 2.

Email Marketing 101

Email Marketing Law Marketing Marketers 101

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. Check out this blog on AI in Digital Marketing for more information.

Advertising 105

Advertising Advertisers PR Millennials 105

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. This trust is a key factor in lead generation. It is seen that companies that post 15 blog posts a month generate almost 1200 new leads per month on average.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 112

Email Marketing Marketing Marketers Inbound Marketing 112

Backlinko

DECEMBER 6, 2024

He is simply optimizing his existing marketing funnel. He generates most of his websites traffic with SEO and YouTube content. Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet? Overall, Matts BoFu content generated over $12,000 in monthly revenue.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Hubspot Marketing

JANUARY 16, 2025

93% of marketers with a single source of truth for data report that it's beneficial for their organization, but only 65% of marketers actually have one. Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. Email marketing.

Analytics 117

Analytics SEO Price User-Generated 117

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. The good news is, AI can help you with the latter.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. This can help you make better decisions about your clients’ marketing campaigns.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. So, should you jump on the bandwagon in 2024? Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users.

Law 90

Law Digital Marketing User-Generated Copywriting 90