Sprout Social

MAY 14, 2025

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 107

Gen Z User-Generated Marketers Marketing 107

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Image: Bose.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2024.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Sprout Social

MAY 12, 2025

In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. This made TikTok the social app with the highest average time spent, surpassing YouTube by more than 20 hours per week. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Organic Marketing Examples 1. increase in same-store sales at Chilis in 2024; sales jumped 14% on the same basis in the first quarter of fiscal 2025.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Review and scale your social media strategy. Why is this great digital content? What can you do?

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. From a marketing campaign perspective, these moves from Bumble were brilliant, particularly because they were massively called out in 2024 for releasing an anti-celibacy, anti-woman ad.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% Global ad spending in the social media advertising market is expected to reach $219.8

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4 Are the Gen Z type of first-time tax filers who would likely resort to digital means? trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 92

Gen Z User-Generated Marketers Marketing 92

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. We’ll delve into what they are, their ideal use cases, and how brands can effectively integrate them into their social media design to boost engagement, enhance brand perception, and increase brand reach.

Gen Z 128

Gen Z Branding Food Transform 128

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. So, I asked them about their plans for LinkedIn in 2024 – and they delivered.

Gen Z 126

Gen Z User-Generated Social Media Marketing Analytics 126

Sprout Social

MAY 7, 2025

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z 71

Gen Z Marketers Marketing Logistics 71

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 80

Branding Gen Z Pharmaceutical Health 80

SocialPilot

FEBRUARY 19, 2025

The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). Here’s a comparison of user age and gender distributions on both platforms: Bluesky User Demographics: Age Distribution: Bluesky’s November 2024 data shows 1 in 3 users aged 18-24. 25 to 34 years: Around 28%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Hubspot Marketing

MAY 27, 2024

So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. Table of Contents Are Facebook ads worth pursuing in 2024? Most people on social media prefer using their smartphones to desktops.

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Buffer Marketing

JANUARY 9, 2025

Here's your top-performing ad format for November 2024: "You don't want to give a gift that ends up in the back of someone's closet." 56 percent of TikTok users in the U.S. Refresh your creatives regularly You reach ad fatigue when you’ve already reached the maximum number of people you could with your ad.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2024: Gained traction as more people searched for alternatives to traditional platforms. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. Thats impressive growth in a short time.

Gen Z 61

Gen Z Millennials Branding Place 61

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Hubspot Marketing

APRIL 5, 2024

Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Hootsuite

FEBRUARY 10, 2025

Source: NHS Health Careers Attract new patients As mentioned earlier, when it comes to accessing healthcare, over half of consumers are influenced by social media. of healthcare organizations said theyve directly attracted new patients from social media. You dont need to be on every social platform out of obligation.

Law 61

Law Health Entertainment Gen Z 61

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. With social media being the No. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Because there isn’t any.

Gen Z 106

Gen Z Social Media Marketing Analytics Video Marketing 106

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Why, you may ask?

Gen Z 128

Gen Z Entertainment Education Social Media Marketing 128

Buffer Marketing

APRIL 25, 2024

Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. Moreover, 31 percent of respondents search for answers to their questions on social media. But how do you go about navigating search engine optimization on social media?

SEO 121

SEO Gen Z Social Media Marketing Millennials 121

Buffer Marketing

JULY 28, 2024

View this post on Instagram A post shared by BROOKI (@brookibakehouse) 💡 Related : 11 Ideas for Your Instagram Reels in 2024 ⚡ Remember : Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. But it’s not the only content type you should upload.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well.

Gen Z 52

Gen Z Transform Millennials Advertising 52