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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

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Only 6% of global marketers apply customer insights to product and brand

Martech

Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. Source: Braze 2024 Global Customer Engagement Review “Why are we still talking about this?” While many brands talk about focusing on the customer, few do it. she said to MarTech.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.

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Buy Business Leads: 13 Websites to Try in 2024

Lusha

This guide will show you the top 13 websites to buy business leads in 2024. Now that we’ve covered the essential factors to consider let’s explore the top 13 websites that will help you buy business leads in 2024! Top 13 Websites to Buy Business Leads in 2024 A. Lusha Lusha is a rising star in B2B sales intelligence.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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Top Innovative Online Business Ideas for 2024

Vertical Response

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?