Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

Influencer Marketing

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

Influencer Marketing

Sprout Social

SEPTEMBER 26, 2024

So you need to consider the industry benchmarks to see if an influencer is seeing enough engagement. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. And beauty influencers had a 1.26% average engagement rate during this same period.

User-Generated

Hubspot Marketing

NOVEMBER 26, 2024

In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.”

Social Media Marketing

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1.

Analytics

Buffer Marketing

DECEMBER 6, 2024

💌  What’s in this issue: 3 minutes, 19 seconds 💻 The latest content on the blog 📰 Social media news and features to note 📸 Start planning your “2024 Wrapped” 🪂 Dive into our primer on influencer marketing That’s it from me! Track your results. Start small.

Influencer Marketing

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing

Buffer Marketing

NOVEMBER 14, 2024

Collaborate with Instagram creators or other small businesses Collaborating with other creators via  influencer marketing  or partnerships with small businesses is a win-win because it exposes both parties to a new community.

Social Media Marketing

Hubspot Marketing

FEBRUARY 10, 2025

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

Influencer Marketing

Marketing Insider Group

OCTOBER 23, 2024

Video source How AI is Transforming Social Media Marketing in 2024 As artificial intelligence continues to evolve, its role in social media marketing will only expand. In 2024, AI is set to bring even more advancements, changing how brands interact with audiences and optimize their campaigns.

Social Media Marketing

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z

Sprout Social

JANUARY 15, 2025

According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Expand your reach with brand advocacy You should also explore other avenues to amplify your brand, like influencer marketing on new channels.

Branding

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products.

User-Generated

Hubspot Marketing

SEPTEMBER 9, 2024

Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. You can download the full report here.

Gen Z

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z

Marketing Insider Group

OCTOBER 21, 2024

The Top XYZ for 2024”.) Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. You’re not reinventing the wheel; you’re just getting the most for your influencing collab dollars.

Marketing Strategy

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1%

CMO

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z

Hootsuite

OCTOBER 16, 2024

. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024. Drumroll, please.

Analytics

Sprout Social

OCTOBER 11, 2024

Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers.

Transform

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts.

Advertisers

TechWyse

NOVEMBER 20, 2023

In this blog, I will be breaking down six top digital marketing trends in 2024 for you. The Rise of AI-Powered Personalization If you haven’t used Artificial Intelligence to help with any of the monotonous and mundane tasks in the office or with marketing in general, you’re playing from behind. Billion in 2024.

Digital Marketing

Sprout Social

MAY 22, 2025

During the 2024 Summer Olympics, their team shared the story of Boban event volunteer who sprang into action to collect swimmers lost caps during a break in the womens 100-meter breaststroke. For example, we learned through social listening that one of the emerging ways organizations were asking people to give in 2024 was organ donation.

Social Media Marketing

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? But while Google yoyoed through 2024, marketers kept course.

Advertising

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Discover top statistics surrounding YouTube influencer marketing.

Gen Z

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail

Sprout Social

DECEMBER 16, 2024

With AI seamlessly embedded across our entire platform, we transform social marketers ability to work smarter, unlock creativity and increase social medias business impact exponentially. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey.

Product

Martech

NOVEMBER 13, 2024

He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

Transform

Martech

JANUARY 24, 2025

marketers, many of these items will affect marketers in nations that do significant business with American markets. Questions like these also arose in 2024. C-level executives will watch for market instability, determining their actions, including spending decisions. *Although my list targets U.S.

Non-Profit

Buffer Marketing

JULY 24, 2024

10: Use influencer discovery software to find creators If your social media campaigns involve running an influencer marketing campaign , you can use influencer discovery tools to find influencers who match your criteria quickly. Social media automation tools I’d recommend for this task : ChatGPT , Buffer.

Social Media Marketing

Sprout Social

APRIL 29, 2025

According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Thought Leadership

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. Why some brands think influencer marketing doesnt work There is plenty of proof that influencer marketing works.

Branding