Hootsuite

JUNE 6, 2024

JE — United Airlines (@united) May 18, 2024 This tweet shows United Airlines responding to an indirect mention of their brand name, not their handle. now where is HER double album — Lionsgate UK (@LionsgateUK) April 19, 2024 I love this example from @LionsgateUK. You can also watch emerging social media trends.

Management 131

Management Place Health User-Generated 131

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer Marketing 137

Influencer Marketing Affiliate Marketing eCommerce User-Generated 137

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Sprout Social

FEBRUARY 29, 2024

And semantic search helps provide a contextual understanding of a query input by a user. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Content generation AI is also impacting content creation and the way we write.

Transform 143

Transform User-Generated Analytics Market Trends 143

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 128

Gen Z Branding Food Transform 128

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. As marketing professionals everywhere continue to process all the recent sweeping changes across the digital landscape, one thing remains certain – the continued significance of content marketing.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Hubspot Marketing

MAY 13, 2025

The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 71

Copywriting Marketing Marketers User-Generated 71

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. The good news is, AI can help you with the latter.

Customer Acquisition 89

Customer Acquisition Price Customer Journey User-Generated 89

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. What are their needs and interests?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketing 94

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Like I said, same old me.

Content Marketing 83

Content Marketing Transform Marketing Marketers 83

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. GlobeMonitor , a marketing research agency, revealed its journey with attribution modeling accounted for reduced the overall cost per acquisition by 20%. Marketing Isnt Ads and Ads Arent Marketing Be where your audience is.

Non-Profit 62

Non-Profit Transform Marketing Marketers 62

Martech

JUNE 11, 2024

When you start to layer in generative AI, you can really unlock the potential of your data. Let’s explore each level and the role of generative AI in enhancing each phase. Let’s delve into each phase in detail and see how generative AI enhances each one. Outline your business goals, KPIs and user stories.

Analytics 117

Analytics Transform Whitepaper User-Generated 117

Unbounce

JUNE 15, 2024

Updated on June 15, 2024. A solid test hypothesis goes a long way towards keeping you on the right track and ensuring that you’re conducting valuable marketing experiments that lead to performance lifts as well as learnings… But how do you come up with a smart A/B test hypothesis? TABLE OF CONTENTS What is a hypothesis in A/B testing?

eBook 98

eBook User-Generated Education Place 98

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Rock Content

NOVEMBER 14, 2023

Social media platform X, formerly known as Twitter , has already started testing this billing model with X users in New Zealand and the Philippines. A fee of $1 is charged for new users who want access to the platform. This reinforces the fact that the platform has largely relied on ads so far, gaining most of its revenue through them.

User-Generated 97

User-Generated Advertisers Advertising Influencer Marketing 97

Martech

MAY 29, 2024

AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. It might be particularly unsettling for women in marketing, who actually constitute most of these roles. Market Researchers.

Transform 121

Transform Marketing Marketers Communications 121

Spiralytics

SEPTEMBER 26, 2024

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The global market value for AI-generated deepfakes will reach USD 79.1 million by the end of 2024.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Facebook marketing strategy template Facebook is synonymous with social media. Download the template 7. Download the template 12. Get the template 23.

Social Media Marketing 139

Social Media Marketing Key Performance Indicator Influencer Marketing Management 139

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? About 9 out of 10 users have confirmed that they have made buying decisions based on online reviews. Google refers to this process as “review justification.”

Food 64

Food User-Generated PR Management 64

Buffer Marketing

JULY 28, 2024

To improve Facebook engagement , you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes. A good example is Wendy's Facebook marketing strategy. They post pictures often and have a meme-based strategy.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hubspot Marketing

MARCH 6, 2024

Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses. Rewards-Based 1.

Food 122

Food Finance User-Generated Promotion 122

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Like I said, same old me.

Content Marketing 40

Content Marketing Transform Marketing Marketers 40

Animalz blog

MARCH 6, 2025

with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. Kyle then spent five years at Clari, moving from demand generation to leading all marketing operations as CMO, helping scale the company 8x in revenue. “It’s not AI-generated content.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. AI-powered tools automate email marketing, social media scheduling, content generation, and data analysis.

Transform 80

Transform Marketing Marketers User-Generated 80

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Key Tactics: Keyword research, on-page optimization, link building and creating high-quality, relevant content.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Backlinko

FEBRUARY 19, 2024

After you log in, click “Reports”, “User attributes”, and then “Demographic details” You’ll now see a graph representing the number of users who visited your site from different countries. Ads from the highest bidders are then displayed in the SERPs when users search for these keywords.

SEO 107

SEO User-Generated Advertisers Advertising 107

Unbounce

JANUARY 11, 2025

Premium benefits include more users, better design, more subscribers, automation, and integrations. Beyond all this, generating enough useful data by A/B price testing can be tricky. Studying demand levels and price sensitivities in your market. Research, deliberation, performance, evaluation.

Price 52

Price Retail Shoppers Law 52

Unbounce

JANUARY 11, 2025

Premium benefits include more users, better design, more subscribers, automation, and integrations. Beyond all this, generating enough useful data by A/B price testing can be tricky. Studying demand levels and price sensitivities in your market. Research, deliberation, performance, evaluation.

Price 52

Price Retail Shoppers Law 52

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. Updated on March 6, 2024. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Can different teams use it for their own purposes?

Transform 52

Transform Analytics Copywriting Marketing 52

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98