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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. of revenue in 2024 compared to 9.1%

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% in Spring 2024) 8.5% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. in 2024, respectively.

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5 Simple Steps to Structuring Your Email for Maximum Engagement: Best Practices for 2024

Vertical Response

Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. A well-placed emoji can make your subject line stand out in a crowded inbox.

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Why 2025 is the year for martech optimization, not expansion

Martech

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC.

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How to manage social media content creation across networks

Sprout Social

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy.

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2024 Year in Review: Features, Features & More Features!

Customers.ai

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. I said I had two words: Challenging and exciting. Thats next-level!

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Generative engine optimization: What you need to know

Martech

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

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