Sprout Social

NOVEMBER 4, 2024

Here are the key benefits of having a content repurposing strategy: Saves time, money and effort Social media content creation for multiple networks is time-consuming. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms.

Whitepaper

Buffer Marketing

JULY 15, 2025

between 2024 and 2028. LinkedIn has the highest engagement rate of any major social platform Buffer’s 2025 engagement data shows that LinkedIn leads all major platforms in average engagement rate — clocking in at 6.50%. In January 2024, the platform had a median engagement rate of 6.00%.

Gen Z

Hootsuite

APRIL 23, 2025

With 320 million monthly active users, Threads is still a relatively small social network. But its continuing to see significant growth, with 75 million new users joining in Q4 2024. Threads Insights Threads first launched its native analytics tool in August 2024, then implemented additional metrics in January.

Analytics

Hootsuite

JANUARY 17, 2025

But before you launch your social media advocacy program, you need to get much more specific. Here are some relevant benchmark engagement rates in Q4 2024 according to Hootsuites primary data. Weve also got a whole blog post to walk you through the process of setting clear and achievable goals for social media.

Promotion

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Buffer Marketing

DECEMBER 12, 2024

connections in July 2024 to 27K, while Threads isn’t far behind, growing from 3.3K in June 2024 to over 23K. Bluesky has grown since launched it in July 2024, increasing from 1.6K Launched in June 2024 , Threads has grown from 3.3K As of 2024, it boasts 1.85 By 2024, it has reached 1.28

Transform

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. But what are people doing online?

Gen Z

Martech

JULY 23, 2025

Is it because LinkedIn has realized that other social platforms are increasingly targeting the business market, especially small businesses? Revenue has slowed to just 9% in both 2023 and 2024, driven primarily by premium subscriptions and talent solutions. Or is it the advertising model they’re after? The next phase of growth?

Thought Leadership

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. This insight makes them potential candidates for future campaigns on other social networks, eliminating the need to find new influencers.

Influencer Marketing

Buffer Marketing

JANUARY 30, 2025

Review & improve your content strategy If your content wasn’t driving the engagement, conversions, or growth you’d hoped for in 2024, it might be time to rethink your approach. Social media success isn’t about posting more—it’s about posting smarter. " [Link to interview] 3.

User-Generated

SocialPilot

MARCH 26, 2025

There is no standard share of voice, as the percentage varies per market and industry. For example, in the first quarter of 2024, Amazon maintained a 35% overall share of voice, while Verizon captured an 18% advertising share of voice. Even so, a higher SOV is good as it signifies your brand has more online visibility and market share.

PR

SocialPilot

JULY 16, 2025

Individuals, however, can use them to share professional journeys, tips, frameworks, or thought leadership ideas – positioning themselves as experts and connecting with like-minded professionals. It is an excellent means to establish thought leadership, attract potential clients, and drive them to your website or inbox.

Thought Leadership

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion

Buffer Marketing

AUGUST 27, 2024

Social media interactions : Pay attention to what your followers are saying and asking. RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. Here are a few more places to keep on your radar: Email newsletters : Great for timely insights and trends.

Promotion

SocialPilot

JULY 7, 2025

November 2024 Update 1. Why it matters for marketers: This feature is a game-changer for content planning, especially if you’re managing campaigns or coordinating with a team. December 2024 Update 1. Instagram rolled out new stickers and a 2024 collage feature for end-of-year content. Yes, it’s gone.

Thought Leadership

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4 Leverage email campaigns, social media, and flyers to deliver these messages. trillion in 2025.

Gen Z

SocialPilot

JULY 14, 2025

Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Great for thought leadership or SEO-style positioning.

Real Estate

Martech

JULY 18, 2025

As of early 2024, X had more than 250 million daily and 550 million monthly users. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. million) and a 17.32% increase between 2024 and 2028. Ad engagements increased by 22% in 2024. And yet, the audience didn’t vanish.

Gen Z

Martech

FEBRUARY 19, 2025

Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it.

Thought Leadership

Hootsuite

OCTOBER 30, 2023

In short, social media calendar tools are a must for busy social media managers who need to execute a multi-platform strategy. #1 1 Social Media Tool Create. Here are our picks for the best social media calendar tools available right now. It’s just a more effective way to work.

Analytics

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. Embracing change and innovation is key to thriving in this dynamic environment.

Digital Marketing

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy.

SEO

SocialPilot

DECEMBER 8, 2023

Establishing Thought Leadership Thought leadership is more than a buzzword. This is a crucial component of any effective content marketing strategy. The key is establishing yourself as a reliable and helpful peer instead of a marketer. So, here are five LinkedIn Groups you should consider joining in 2024: 1.

Thought Leadership

Buffer Marketing

JUNE 20, 2024

I didn’t initially see any traction but after a few months, my work building thought leadership and brand equity on the platform started to pay off.  So, I jumped in and started participating in as many open threads as I could that related to the services my company offered.

Thought Leadership

Buffer Marketing

JULY 28, 2024

View this post on Instagram A post shared by BROOKI (@brookibakehouse) 💡 Related : 11 Ideas for Your Instagram Reels in 2024 ⚡ Remember : Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. LinkedIn agrees : “ LinkedIn isn’t like other social networks.

Gen Z

SocialPilot

JANUARY 19, 2024

— Charles Miller (@charlesmiller_7) January 2, 2024 Enhanced Content Personalization: Another way AI can benefit your team is by repurposing social media content personalized to the channel you’re posting on. Read more: 100+ ChatGPT Prompts to Use For Social Media in 2024 4.

Transform

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Industrial marketing plays a crucial role in increasing our brand’s visibility and awareness among our target audience.

Manufacturing

Hootsuite

MARCH 27, 2024

As of February 2024, iPhone users have to pay a 30% service fee on boosted ads created within the Instagram and Facebook iOS apps. That said, it’s absolutely possible to build an entire social advertising strategy around boosted posts, as long as your advertising goals align with the objectives available. See it in action.

Advertising

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. They’ve shown their interest by taking actions like subscribing to your email list, downloading a resource, attending a webinar, or interacting with your brand on social media.

CRM

Lusha

JULY 21, 2024

But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

Customer Acquisition

Hubspot Marketing

OCTOBER 9, 2019

The same study found that companies making 10% or more of their sales online will increase their social media spend by even more, allocating 27.6% of their marketing budget to social media by 2024. Organic social media. Check out our ultimate social media marketing guide to learn more.

User-Generated

Buffer Marketing

JANUARY 3, 2024

Company pages (or any social media marketing initiative) work best with a LinkedIn strategy behind them.   Perhaps it’s something else entirely — like attracting top talent or increasing thought leadership. Or it can be something ambitious, like generating leads via LinkedIn. 

User-Generated

Spiralytics

JULY 9, 2024

This article will discuss LinkedIn Ads statistics, which offer valuable insights into the performance and effectiveness of your marketing campaigns. Key LinkedIn Ads Statistics and Insights in 2024 Understanding the demographics and behaviors of users is crucial so you know how to run ads on LinkedIn.

User-Generated