Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 94

User-Generated Traditional Marketing Social Media Marketing Branding 94

SocialPilot

APRIL 8, 2024

In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. The Bottom Line TikTok is growing to be the most popular social media network globally.

User-Generated 119

User-Generated Video Marketing Analytics Social Media Marketing 119

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Martech

APRIL 17, 2025

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Social media roars back After slower growth in 2023, social media ad revenue rebounded with a substantial 36.7%

Retail 75

Retail Advertising Advertisers Marketers 75

Buffer Marketing

DECEMBER 11, 2024

The 15 best ways to find music for YouTube videos With a range of licensing options and genres from hip-hop to indie, this list has something for every video marketer. Try a few platforms to see which audio hosting site works best for your use case, project scope, and budget.

Price 21

Price Fashion Energy Place 21

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 138

Branding Price Influencer Marketing Transform 138

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 98

Customer Journey CRM Marketers Marketing 98

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Buffer Marketing

JANUARY 30, 2025

Review & improve your content strategy If your content wasn’t driving the engagement, conversions, or growth you’d hoped for in 2024, it might be time to rethink your approach. Social media success isn’t about posting more—it’s about posting smarter. " [Link to interview] 3.

User-Generated 104

User-Generated Education Analytics Thought Leadership 104

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Because there isn’t any. With more than 2.6

Gen Z 105

Gen Z Social Media Marketing Analytics Video Marketing 105

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Q: How can social media marketing tools boost ecommerce sales? Q: What are the best practices for email marketing in ecommerce?

eCommerce 106

eCommerce PR User-Generated Marketers 106

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024.

Influencer Marketing 63

Influencer Marketing Management Branding Marketing 63

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Social media will be huge for e-commerce.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Buffer Marketing

JANUARY 30, 2024

When it comes to finding your niche, you’ll likely fall into one of two categories, he says: Architect: Has a fully fleshed-out niche and video marketing strategy planned in advance. In January 2024, she started a series called Flow — and the first class in the series already has 1.5 million views. 

SEO 115

SEO User-Generated Entertainment Branding 115

SocialPilot

MAY 30, 2024

In 2024, social media is all about adapting and innovating. Do you think you know social media? In 2024, social media is all about breaking the rules and setting new standards. Social media is an ever-evolving world, and so should your brand’s social media marketing strategy.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

SocialPilot

DECEMBER 7, 2023

Leverage a Social Media Management Tool A Social media management tool is a productive tool for managing a number of accounts on social media platforms. There are a number of productive tools available on the market that will help you to strengthen your social media marketing activities.

Logistics 85

Logistics B2C User-Generated Management 85

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 139

Social Media Marketing Key Performance Indicator Influencer Marketing Management 139

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. 4 Best Short-Form Videos, According to The Hustle's YouTube Team 1. Why, you may ask?

Gen Z 127

Gen Z Entertainment Education Social Media Marketing 127

SocialPilot

JANUARY 10, 2024

19 social media scheduling tools that do the hard work for you Discover the top social media schedulers of 2024 that helps you schedule all your posts at the right time. Unlike other social media networks, the best time to post on YouTube has different math behind it. Let’s dive in!

Analytics 105

Analytics Social Media Marketing Place Video Marketing 105

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Transform 115

Transform Whitepaper Direct Mail Shoppers 115

Neil Patel

FEBRUARY 3, 2023

With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Lusha

JULY 21, 2024

But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Marketers 133

Marketers Marketing Communications CMO 133

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Fast forward to 2024, people are at work. Facebook and Instagram work well for showcasing your stunning projects, behind-the-scenes, how-to videos, and community service. Create and promote more video content.

Marketers 125

Marketers Marketing User-Generated Promotion 125

Hubspot Marketing

OCTOBER 9, 2019

The same study found that companies making 10% or more of their sales online will increase their social media spend by even more, allocating 27.6% of their marketing budget to social media by 2024. Organic social media. Check out our ultimate social media marketing guide to learn more.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

verse.ai

OCTOBER 1, 2024

LinkedIn for B2C content marketing Traditionally, LinkedIn is used for B2B marketing. However, in 2024, LinkedIn is the most popular social media platform used for B2C marketing; 93% of B2C marketers use LinkedIn. 95% see increased brand awareness through video marketing.

B2C 59

B2C Content Marketing CRM Marketers 59

Spiralytics

MAY 30, 2024

In the Philippines, social media isn’t just a pastime—it’s a way of life. million social media users as of January 2024, making up 73.4% These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. In early 2024, Instagram had 21.35

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Buffer Marketing

MARCH 19, 2024

  “If videos are audience-focused, branded appropriately, and optimized effectively, and creators are consistent with their video marketing strategy , a new channel can appear at the top of the YouTube search results.” Hashtags: Hashtags added to the video description.

SEO 129

SEO Analytics User-Generated Price 129

Martech

FEBRUARY 19, 2025

Dropbox posts short-form videos across different social media platforms, including TikTok. It also offers social media marketing tips and tricks. Sage encourages its audience to share videos from business owners and professionals who are winning at new tax rules. In total, brands spent $4.8

Gen Z 120

Gen Z Law B2C Entertainment 120